Best Online Newsletters of 2027 to be Named by Web Marketing Association
The Web Marketing Association judges will select the Best Online Newsletters for 2027 in 86 industries as part of their 25th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email newsletters for consideration may do so at www.IACAward.org before the deadline of January 29, 2027.
Boston, MA, November 05, 2026 --(PR.com)-- Web Marketing Association invites agencies and brands to compete for Best Online Newsletter honors across 86 industries. Entries close January 29, 2027.
The Web Marketing Association is accepting email newsletter entries for its 25th annual Internet Advertising Competition (IAC) Awards. The 2027 program will recognize outstanding online newsletters across 86 industries, giving marketing teams an opportunity to earn independent recognition for their content, creativity and execution.
Advertising agencies, corporate marketing departments and other newsletter developers can submit their work at www.IACAward.org through January 29, 2027.
Dedicated exclusively to online advertising, the IAC Awards provide an industry-based framework for evaluating digital creative work. The online newsletter category highlights programs that make effective use of the inbox to inform audiences, strengthen customer relationships and support marketing objectives.
“Every newsletter competes for something valuable: a subscriber’s attention,” said William Rice, President of the Web Marketing Association. “The best programs earn that attention with useful content, distinctive design and a clear understanding of their audience. An IAC Award gives the people behind those newsletters recognition they can share with clients, colleagues and company leadership.”
Recognizing Excellence in Email Newsletter Marketing
Newsletter entries will be evaluated on six criteria: design, creativity, impact, innovation, copywriting and use of the medium. These standards allow judges to consider both the creative idea and how effectively it is expressed through online advertising.
The competition welcomes organizations and individuals involved in developing Internet advertising, including advertising and interactive agencies, in-house creative teams and corporate marketing departments.
Judging will take place in February 2027, when a select panel of Internet advertising professionals will review submissions.
A History of Award-Winning Newsletter Creative
Previous Best of Show Online Newsletter recipients reflect a broad range of industries, audiences and approaches to email communication:
2026: Zeta Global for Nothing Bundt Cakes Loyalty Welcome Series
2025: RPE Origin for Well-U
2024: Data Axle and Marriott International for Marriott Bonvoy Inspires Travel with Design, Imagery and Animation
2023: Marriott International & Data Axle for Engaging Marriott Bonvoy Members Worldwide with Personalized Content at Scale to Drive Bookings
2022: University of Guam for University of Guam Big G Weekly Newsletter
2021: Data Axle for Marriott Bonvoy for Marriott Bonvoy Traveler
2020: TMV GROUP for ROXOR Weekly Dealer Email
2019: Spartan for Spartan Life Newsletter
2018: EMI Strategic Marketing for The Citizens Daily FiX Online Newsletter
2017: The Regional Municipality of York for #YRMatters
2016: Town & Country Bank for Town & Country Bank Website
2015: Acxiom Digital Impact for L'Oreal Paris USA's Red Hot Holiday Trends
2014: Sanky Inc for African Wildlife Online Newsletter campaign
2013: rabbit eMarketing GmbH for WWF fundraising email campaign
2012: Acxiom Creative for Bing Travel Horizontal Scroll
2011: BlueRush Digital Media Corp. for Manulife Solutions
2010: Miles Media for Online Newsletter campaign for VISIT FLORIDA
Additional Media Categories for Digital Advertising Teams
Alongside online newsletters, the 2027 IAC Awards will recognize work across industry categories in the following advertising formats:
Social media campaigns
Online ads, including banners, pop-ups and interstitials
Online ad campaigns
Email messages
Rich media ad campaigns
Rich media online ads
Integrated ad campaigns
Websites, including microsites and landing pages
Online video
Mobile apps
Agencies earning multiple awards can also compete for broader recognition. Each award contributes points toward the Top Agency Award, which goes to the agency with the highest total.
Agencies receiving more than six awards will earn the Web Marketing Association’s Outstanding Advertising Developer Award. Four agencies received that distinction in 2026.
Evaluation by Experienced Advertising Professionals
The IAC judging panel brings professional knowledge of Internet advertising and digital creative development to the evaluation process.
Past judges have included senior executives from Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
Sponsors of the 25th annual Internet Advertising Competition include PR.com, eTail Conferences and iContact.
To submit a newsletter or explore other entry categories, visit www.IACAward.org. All entries must be submitted by January 29, 2027.
About the Web Marketing Association
The Web Marketing Association advances standards of excellence in website development, Internet marketing and online advertising. Its volunteer membership includes professionals in marketing, advertising, public relations and design who share a commitment to improving digital experiences and promotion.
Since 1997, the association’s awards programs have helped interactive professionals gain recognition for their work and promote their organizations. These programs include the WebAward Competition, MobileWebAwards and Internet Advertising Competition Awards.
The Web Marketing Association is accepting email newsletter entries for its 25th annual Internet Advertising Competition (IAC) Awards. The 2027 program will recognize outstanding online newsletters across 86 industries, giving marketing teams an opportunity to earn independent recognition for their content, creativity and execution.
Advertising agencies, corporate marketing departments and other newsletter developers can submit their work at www.IACAward.org through January 29, 2027.
Dedicated exclusively to online advertising, the IAC Awards provide an industry-based framework for evaluating digital creative work. The online newsletter category highlights programs that make effective use of the inbox to inform audiences, strengthen customer relationships and support marketing objectives.
“Every newsletter competes for something valuable: a subscriber’s attention,” said William Rice, President of the Web Marketing Association. “The best programs earn that attention with useful content, distinctive design and a clear understanding of their audience. An IAC Award gives the people behind those newsletters recognition they can share with clients, colleagues and company leadership.”
Recognizing Excellence in Email Newsletter Marketing
Newsletter entries will be evaluated on six criteria: design, creativity, impact, innovation, copywriting and use of the medium. These standards allow judges to consider both the creative idea and how effectively it is expressed through online advertising.
The competition welcomes organizations and individuals involved in developing Internet advertising, including advertising and interactive agencies, in-house creative teams and corporate marketing departments.
Judging will take place in February 2027, when a select panel of Internet advertising professionals will review submissions.
A History of Award-Winning Newsletter Creative
Previous Best of Show Online Newsletter recipients reflect a broad range of industries, audiences and approaches to email communication:
2026: Zeta Global for Nothing Bundt Cakes Loyalty Welcome Series
2025: RPE Origin for Well-U
2024: Data Axle and Marriott International for Marriott Bonvoy Inspires Travel with Design, Imagery and Animation
2023: Marriott International & Data Axle for Engaging Marriott Bonvoy Members Worldwide with Personalized Content at Scale to Drive Bookings
2022: University of Guam for University of Guam Big G Weekly Newsletter
2021: Data Axle for Marriott Bonvoy for Marriott Bonvoy Traveler
2020: TMV GROUP for ROXOR Weekly Dealer Email
2019: Spartan for Spartan Life Newsletter
2018: EMI Strategic Marketing for The Citizens Daily FiX Online Newsletter
2017: The Regional Municipality of York for #YRMatters
2016: Town & Country Bank for Town & Country Bank Website
2015: Acxiom Digital Impact for L'Oreal Paris USA's Red Hot Holiday Trends
2014: Sanky Inc for African Wildlife Online Newsletter campaign
2013: rabbit eMarketing GmbH for WWF fundraising email campaign
2012: Acxiom Creative for Bing Travel Horizontal Scroll
2011: BlueRush Digital Media Corp. for Manulife Solutions
2010: Miles Media for Online Newsletter campaign for VISIT FLORIDA
Additional Media Categories for Digital Advertising Teams
Alongside online newsletters, the 2027 IAC Awards will recognize work across industry categories in the following advertising formats:
Social media campaigns
Online ads, including banners, pop-ups and interstitials
Online ad campaigns
Email messages
Rich media ad campaigns
Rich media online ads
Integrated ad campaigns
Websites, including microsites and landing pages
Online video
Mobile apps
Agencies earning multiple awards can also compete for broader recognition. Each award contributes points toward the Top Agency Award, which goes to the agency with the highest total.
Agencies receiving more than six awards will earn the Web Marketing Association’s Outstanding Advertising Developer Award. Four agencies received that distinction in 2026.
Evaluation by Experienced Advertising Professionals
The IAC judging panel brings professional knowledge of Internet advertising and digital creative development to the evaluation process.
Past judges have included senior executives from Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
Sponsors of the 25th annual Internet Advertising Competition include PR.com, eTail Conferences and iContact.
To submit a newsletter or explore other entry categories, visit www.IACAward.org. All entries must be submitted by January 29, 2027.
About the Web Marketing Association
The Web Marketing Association advances standards of excellence in website development, Internet marketing and online advertising. Its volunteer membership includes professionals in marketing, advertising, public relations and design who share a commitment to improving digital experiences and promotion.
Since 1997, the association’s awards programs have helped interactive professionals gain recognition for their work and promote their organizations. These programs include the WebAward Competition, MobileWebAwards and Internet Advertising Competition Awards.
Contact
Web Marketing Association
William Rice
860-558-5423
www.IACAward.org
William Rice
860-558-5423
www.IACAward.org
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