SDS Productions Presents "Put Your G.C.A. (Global Communications Asset) to Work"

Deploying a Global Communications Asset (the association of a persons name over the internet) to achieve alliances and affiliations with others - is a central activity in the personal and professional name branding industry. A (G.C.A.) Global Communications Asset is born out of the inherent power of a name. Developed over time, a G.C.A. is converted from raw potential energy into raw active energy - available for harnessing and engagement, in every avenue of life.

SDS Productions Presents "Put Your G.C.A. (Global Communications Asset) to Work"
Louisville, KY, October 02, 2008 --(PR.com)-- S.D.S. Productions led by the leadership of its owner Phillip L. Fletcher, has recently published and released a free online E_Book, titled "Personal Name Branding 123."

This free online guide can be downloaded (in pdf format) at the following web address, for your personal use. www.lulu.com/content/4253761

The book provides crafted insights, as to why someone should consider personally branding their name - to benefically set themselves apart, from the competition.

Simply put - it is differentiation marketing - the ability to attract and engage clients, in the commodity driven, global internet marketplace.

New creative terms are introduced to the reader, i.e. (G.C.A. global communications asset) - (Bilities - "find-a-bility", "refer-a-bility" and "cred-i-bility") and (BQ "bilities quotient") to visually translate and promote retention of the conceptual benefits of personal and professional name branding.

The work is offered freely, in hope, that a circular exchange of ideas and thoughts, will be cultivated and harvested, for the greater good.

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SDS Productions
Phillip L Fletcher
502-338-5812
www.sdsproductionsllc.com
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