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Loan Choice Educates Consumers with StreamSend

Loan Choice Direct has found the StreamSend Email Marketing service to be a very effective tool for educating consumers.

Sacramento, CA, October 06, 2008 --( StreamSend, a leading email marketing solutions provider, today announced its successful partnership with client Loan Choice Direct.

Loan Choice Direct is a consumer direct marketing resource that connects people with the best available offers for mortgages, auto purchase financing & refinancing, and credit card consolidation, offering them one-stop shopping, expert advice and the most competitive solutions to their loan needs on its website, Loan Choice Direct.

Despite the struggling loan industry, the company renewed its commitment to reach consumers and successfully offer them a way to make educated decisions as customers, trying a variety of methods.

Search engine marketing was too hard to track, and too much to manage in terms of reaching their most profitable prospect segments. It was a time-consuming, complicated task in a market that was growing increasingly tight. Then, numerous banner ad campaigns produced mixed, inconsistent results.

Loan Choice turned to email marketing, finding limited success at first because email service providers placed tools in Loan Choice’s hands and left it to fend for itself in the often-demanding world of email marketing. But they had enough evidence to believe that e-mailing informative newsletters to the right people at the right time could transform their success rate dramatically.

Through a colleague referral, Loan Choice found StreamSend, which not only offered effective, easy-to-use email marketing tools, it offered the best pricing that Loan Choice could find in the marketplace -- with a partnership commitment. StreamSend helped guide Loan Choice into more mutually profitable relationships with prospects by improving targeting and deliverability, by avoiding the Spam label, and by showing them how to craft relevant, easy-to-read messages valued by readers.

Working with StreamSend, Loan Choice has reduced its email costs by 70% and is reaching more people than ever before, delivering relevant messages with 10-12 newsletters to over 3 million readers a month. And Loan Choice Direct now gets the help it needs to optimize its email newsletters for easier reading and navigation, position offers for best response, and maintain its reputation with both readers and major ISPs to insure successful delivery and a valued relationship.

“StreamSend is by far our most effective marketing tool,” said Vincent Coppola, vice president of business development for Loan Choice Direct. “Our expertise is in loans, not professional Internet marketing, and StreamSend has stepped up to become the partner we needed to really thrive online, offering customer service second to none. No one can touch their pricing and commitment to find you the email marketing solutions you need. They have had a huge impact on our company, and as we explore new ventures, StreamSend will play an important role.”

About StreamSend
The StreamSend Email Marketing Service is the most comprehensive and cost-effective permission-based e-mail marketing suite available, used by marketers, entrepreneurs, online retailers and resellers around the world. StreamSend offers a number of industry-leading, standard pricing plans and also has a strong email marketing reseller program. StreamSend is the flagship product of web hosting and design company EZ Publishing, founded in 1998.

Contact Information
EZ Publishing, Inc.
Jim McNulty

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