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Ecommerce Marketers to Learn Critical Survival Skills How to Attract Holiday Shoppers Now

Jacksonville Beach, FL, October 30, 2008 --( Ecommerce marketers need tactics they can implement now to attract holiday shoppers and maximize fourth quarter revenues. Today MarketingExperiments will host a two-hour virtual clinic featuring their “Ecommerce Holiday Playbook,” a series of action steps to help online retailers prepare for this crucial season. Participants will learn how to apply these ideas during a rapid-fire live optimization session using their own ecommerce websites.

As an added bonus, a team of researchers will be online to answer specific ecommerce optimization questions. Marketers can register for this free event by visiting:

MarketingExperiments and ON24 recognize that especially in this uncertain economic period, online marketers need useful information that can help them maximize sales in the all-important quarter. This virtual clinic is being offered in response to the numerous urgent requests from MarketingExperiments research partners. MarketingExperiments decided to partner with ON24 because of its ability to respond quickly and to scale to any level required.

This MarketingExperiments virtual clinic, to be held Thurs., Oct. 30, 3-5 p.m. (EST), is free and open to anyone who registers at

People who register for this free web clinic will automatically receive a complimentary subscription to MARKETINGEXPERIMENTS JOURNAL. There is no limit to the number of attendees.

About MarketingExperiments
MarketingExperiments ( is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as THE NEW YORK TIMES, Reuters Group, and CAR AND DRIVER. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MARKETINGEXPERIMENTS JOURNAL and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.

About ON24
ON24 ( provides companies with a full range of innovative services for initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York, London, and Beijing.

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Tabbatha Marcus

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