Norcross, GA, April 01, 2009 --(PR.com
)-- In today’s economy, cautious shoppers are increasingly seeking assurance that their automotive dollars are well-spent. Trusted third-party endorsements are more meaningful than ever in building consumer confidence.
Dealers are reporting that EasyCare’s recent designation as a MOTOR TREND® Recommended Best Buy is leading to greatly increased consumer demand for all EasyCare benefits. In response, EasyCare has added, and will continue to add, staff throughout 2009 to help dealers make the most of the growing demand.
APCO’s CEO, Larry Dorfman, states, “EasyCare’s selection as the MOTOR TREND® Recommended Best Buy is making consumers significantly more comfortable purchasing EasyCare coverage, which is a win-win for EasyCare dealers and their customers. Consumers value the security of knowing that their budget and credit rating are protected from the damage of unexpected repair bills. Dealers benefit not only from the up-front profitability of a contract, but also by keeping customers returning to the dealership for repairs. Vehicle service contracts have actually never been more relevant, both for consumers and for dealers.”
Larry Dowd, from EasyCare dealer #1 Cochran, agrees, “Since the press release naming EasyCare as the Motor Trend Recommended Best Buy, customers’ attitudes and reactions have been extremely positive. For instance, I have had several customers initiate interest in EasyCare as opposed to other products.”
“Three of the first four customers that I talked to after putting the announcement on my desk have said yes to an extended service contract. And, they said yes with less effort on my part.” adds Mike Finegan, from EasyCare dealer AutoTeam Delaware.
EasyCare is dedicated to building the success of its partner dealers by providing benefits and processes that genuinely enhance the consumer’s buying and ownership experience.
About EasyCare™, an Automobile Protection Corporation brand
Founded in 1984, Automobile Protection Corporation-APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO’s benefits are provided under the EasyCare brand as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo. With over 1.8 million contracts currently in force, APCO has paid over $1.9 Billion in claims, approximately $180 Million of which was in the last 12 months. Please visit www.easycare.com.
About MOTOR TREND and Source Interlink
MOTOR TREND magazine, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.1 million. Internationally recognized as one of the leading brands in automotive publishing, MOTOR TREND comprises Motor Trend Magazine; the award-winning website motortrend.com; Motor Trend Radio; Truck Trend; Motor Trend International Auto Shows; Motor Trend en Espanol; and the renowned Motor Trend Car, Sport/Utility and Truck of the Year Awards program.
Source Interlink Companies, Inc. (NASDAQ: SORC), a $2.2 Billion media and marketing services company operating in 25 states, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC publishes over 75 magazines and 90 related web sites. Source Interlink Distribution services tens of thousands of retail store locations throughout North America distributing DVDs, music CDs, magazines, video games, books, and related items. In addition to distributing over 5,900 distinct magazine titles annually, the Company maintains the largest in-stock catalog of CDs and DVDs in the U.S. -- a combined total of more than 260,000 titles. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.
Director, Customer Experience and Insights, EasyCare™
VP, Human Resources, Automobile Protection Corporation – APCO
National Brand Manager, EasyCare