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Seattle Marketers to Get Expert Analysis in Optimizing Web Pages at LPO Training

MarketingExperiments’ Certification course to be held in Seattle, June 4, will train marketers in proven techniques.

Jacksonville Beach, FL, May 19, 2009 --( MarketingExperiments will host a Landing Page Optimization (LPO) Certification Course in Seattle on June 4, 2009. Attendees of the Course will get the opportunity to learn exactly what they need to change on the key landing pages from their ecommerce, subscription or lead-gen paths by industry experts at MarketingExperiments and gain a certification in the process.

The full-day Landing Page Optimization Certification Course will feature live optimization and advice from MarketingExperiments’ experts. Attendees will achieve professional certification from MarketingExperiments.

People interested in enrolling can visit

LPO Certification Course attendees will learn proven techniques for instant ROI they can begin implementing immediately, including:

How to prioritize messages and optimize your own landing pages using the MarketingExperiments patent-pending conversion formula
How to identify and express an effective value proposition that motivates your page visitors toward the desired action
How to reduce your website abandon rate by minimizing Friction and overcoming the remainder through effective incentives
How to increase page relevance and reduce visitor anxiety
How to design landing pages to hold and engage the attention of your readers
How to test and track metrics and analyze results to make further improvements

MarketingExperiments will present five essential elements using a systematic methodology for optimizing landing pages, and will review 13 case studies with 29 charts and graphs, such as how the New York Times increase sales conversions by 1052%, and observe 29 charts and graphs.

"Not only will attendees work through a specific set of optimization checklists, but each company will have their landing page redesign personally reviewed and critiqued by our experts, ensuring maximum benefit," said Dr. Flint McGlaughlin, Director of the MECLABS Sciences Group. "Every single moment is carefully planned to help companies increase their revenue."

Certification Course instructors include:

Dr. Flint McGlaughlin, Director, MECLABS Group: Dr. McGlaughlin is an advisor to multiple organizations, including The New York Times, Reuter's News Service and

Jimmy Ellis, Director of Optimization Research for MarketingExperiments: Ellis specializes in optimization research, search engine marketing and email marketing strategies.

Aaron Rosenthal, Director of Channel Research for MarketingExperiments: Rosenthal has been working with Google Adwords, Yahoo! Search Marketing and the comparison shopping engines for five years.

Jeanne Hopkins, Chief Marketing Officer for MECLABS Group: Hopkins drives the company’s worldwide strategy and program execution of corporate and regional demand generation programs, corporate and product websites, and overall company brand.

Fee to attend the 2009 Landing Page Optimization Certification Course is $995. A $100 Early Bird discount is available if purchased before May 28 (The Promo Code to use for the discount is EARLY100). Registration for the Certification Course is strictly limited to 25 companies. To reserve a seat, visit http:/

About MarketingExperiments
MarketingExperiments is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.

Contact Information
Jeanne Hopkins

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