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Family Pride Jewelry LLC

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Family Pride Jewelry - When You Have Someone Special to Boast About

Family Pride Jewelry - When You Have Someone Special to Boast About
New York, NY, August 13, 2009 --( Imagine the pride of a parent or grandparent whose son, daughter or grandchild is a doctor, lawyer, teacher or hero. You want the world to know how proud you are but exactly how do you tell your story? A new personalized fashion accessory line, Family Pride Jewelry, enables all family members to literally wear their pride in a subtle, yet beautiful way with personalized pins, pendants and cufflinks that use four simple initials to showcase family pride.

“It’s totally a new concept in jewelry,” says Laurie Dinerstein-Kurs, a mother and grandmother from New Jersey who came up with idea. For example, “My Son the Doctor, would translate into a gold or silver pin or pendant with the initials MSTD. My Daughter the Lawyer would be MDTL,” Laurie explained. “Should an acquaintance or stranger ask, ‘what does MDTL mean,’ you have the opportunity to tell the whole story.”

Laurie partnered with a former high school friend, Lorraine Santoli, to launch Family Pride Jewelry. It was over lunch that Lorraine noticed that Laurie was wearing a custom made gold pin with four letters – MSTL. She asked Laurie what the initials meant and Laurie replied, “My Son the Lawyer,” then launching into the whole story as to her son’s journey through law school. Lorraine responded with, “What a great concept!” and within weeks, Family Pride Jewelry was born.

All Family Pride Jewelry pieces are fine jewelry that can be customized in 14k Gold, Sterling Silver or gemstones with personalized relationship and profession initials. “The first and the third of the four letters, ‘M’ and ‘T’ for ‘My’ and ‘The’ are stationary,” Laurie explained. “The person purchasing the piece customizes the second letter which stands for the relationship, for example, "S" for son or "D" for Daughter" and the fourth letter that represents the profession, i.e., "D" for Doctor or "L" for Lawyer. Put them all together and you have "My Son the Doctor" or "My Daughter the Lawyer" or whatever you relationship and occupation you choose. It's that simple!”

Family Pride Jewelry is available exclusively at Laurie and Lorraine’s website, The concept has also spawned a sister site, Family PrideWear (linked from the Family Pride Jewelry site), that features a variety of pre-selected customized initials showcased on apparel, baby products, housewares and accessories.

“If you have someone special to boast about,” Laurie says, “do it with Family Pride.”

Contact: Lorraine Santoli

Contact Information
Family Pride Jewelry LLC
Lorraine Santoli
914 519 6005

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