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H-E-B Stores Introduces Soapopular® Brand Alcohol Free Hand Sanitizers


MGS Brands, Inc., the exclusive US importer and distributor of Canada’s Soapopular® brand, alcohol-free hand sanitizer products, announced that H-E-B Stores, one of the Southwest’s leading supermarket chains, has recently introduced the Soapopular® line of alcohol-free hand sanitizer products as part of its ongoing effort to meet the needs of consumers throughout Texas.

H-E-B Stores Introduces Soapopular® Brand Alcohol Free Hand Sanitizers
Fairfield, CT, October 13, 2009 --(PR.com)-- MGS Brands, Inc., the US importer and distributor of Canada’s Soapopular® brand alcohol-free hand sanitizer products, announced that H-E-B Stores, one of the Southwest’s leading supermarket chains, has recently introduced the Soapopular® line of alcohol-free hand sanitizer products as part of its ongoing effort to meet the needs of consumers throughout Texas.

The timing of H.E.B.’s initiative couldn’t be more important, as every day, local schools and universities throughout the country are outright banning the use of alcohol-based hand sanitizer products due to increasing concerns about the safety of alcohol-based products.

The recent pandemic relating to Swine Flu (H1N1) has led both federal agencies and local public officials to reiterate guidelines for best hand hygiene practices, and provide their communities with updated information, including the use of appropriate hand sanitizer products when washing with soap and water isn’t readily convenient. Given that the US Centers For Disease Control (“CDC”) has recently acknowledged that many school systems, licensed day care facilities and health care venues have been systematically banning alcohol-based hand sanitizers due to their inherent side effects, including dry/irritated skin and potential product dangers, many industry experts acknowledge that certain alcohol-free hand sanitizing products such Soapopular® brand, are not only as effective when compared to traditional, alcohol-based gels, but because non-alcohol products are safer to use, these products can prove helpful in the battle to combat easily transmitted germs, bacteria and viruses.

Noted Pedro Mata, President of MGS Brands, Inc., “H.E.B. is recognized throughout the retail industry for playing an integral role in servicing millions of consumers within Texas and parts of Mexico; each of whom depend on these stores for providing the highest quality products. The fact that H.E.B. has introduced Soapopular® to its stores underscores the company’s 100-year tradition for embracing innovative products that address local consumer needs and demands.”

Added Mata, “Alcohol-free sanitizers powered by the active ingredient used in Soapopular have proven to be not only as efficient in killing a broad spectrum of common germs and viruses when compared to legacy, alcohol-based products, but Soapopular® is distinctive in that it remains effective longer, kills certain bacteria that alcohol cannot, and is certainly safer to use in any environment.”

Soapopular®’s alcohol free, rinse free, and fragrance free, foaming hand sanitizers kill upwards of 99.9% of common germs and bacteria. At the same time, Soapopular® introduces a hypoallergenic and antiseptic alternative that is non-toxic, non-flammable, and provides extended protection when compared to any alcohol-based product, which lose their effectiveness within seconds after applying to the hand.

About H.E.B

H-E-B, with sales of more than $15 billion, operates more than 300 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 100th anniversary in 2005. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at every day low prices. Based in San Antonio, H-E-B employs more than 70,000 Partners and serves millions of customers in more than 150 communities.

About MGS Brands, Inc.
An affiliate of Mata Global Solutions, Inc., MGS Brands, Inc. is based in Fairfield, Connecticut, and a recent recipient of the U.S. Commerce Association Award “Best In Fairfield County.” Mata Global Solutions is led by a team of internationally-recognized corporate executives that have served the largest brand name enterprises in the world. The firm specializes in the import, branding, licensing, and distribution of unique, consumer-oriented products within the food, wellness and lifestyle sectors. Mata Global Solutions can be found on the internet at www.MGSmata.com

About Soapopular®
Soapopular Inc. is a Canadian-based privately held manufacturer and wholesaler of affordable consumer health and beauty products. Soapopular® products, first introduced to the Canadian marketplace in 2004, are developed and manufactured to ensure the highest levels of quality for consumers. Additional information can be found at www.SoapyUSA.com

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Contact Information
Mata Global Solutions
Jay Beckman
203 255 0034
Contact
www.soapyusa.com

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