Design Back Office Attempts to Set Record for Most Custom-Made Logos at ad:tech New York

New York, NY, November 06, 2009 --( Design Back Office, the San Francisco-based wholesale graphic and interactive design firm that provides the industry's preeminent web-based fully automated design solution, announced that it will be exhibiting at the high-tech tradeshow ad:tech New York between 4th to 6th November at the Javits Center.

Design Back Office will be showcasing their proprietary system that enables clients to take complete control of all their design needs from ordering to management to delivery. To demonstrate the model's effectiveness, Design Back Office will offer conference attendees a free custom logo, designed in under 45 minutes. This popular demonstration has received great feedback at other industry shows. Some companies are currently re-branding their organizations based on the free logo they received from Design Back Office.

At its last tradeshow, the Design Back Office team broke records by creating close to 1,000 custom logos, in a 2-day time span. The company is currently in negotiations with Guinness World Record to set a world record for the largest amount of custom-designed logos in the shortest time span.

“The Design Back Office team will be in full force at ad:tech to demonstrate the software's capabilities. Stop by for the demo and take us up on our offer for a free custom-designed logo,” Cliff Kaplan, President of Design Back Office, said. “That's a $149 value, completely free,” Kaplan added. Design Back Office will be located at exhibit booth 1614.

During a time when most companies are cutting their design budgets, Design Back Office provides an attractive full-service solution to maximize effectiveness at a significantly lower cost than in-house or traditional freelance designers. Design Back Office is redefining outsourcing for the publishing and advertising industries. Their approach creates a more flexible form of outsourcing and allows organizations to draw from the most appropriate combination of offshore, onshore, and on-site resources instead of being locked into long-term contracts. The foundation of this model is built on integrity, reliability, and automated accountability through a technology-managed workflow.

Design Back Office's proprietary software - DMLive™ 2.0 - represents a powerful automated tool that satisfies clients through all steps of the design development process including project revisions, status, costs, and archiving. DMLive™ 2.0 gives you complete control over every aspect of the process; from outlining project specifications and technical requirements to setting the timetable and tracking progress. Through the system, all steps of the design process are transparent, reportable, archivable, and searchable. All project information is available anytime, anywhere via the web, email, telephone or SMS.

Design Back Office is the leading provider of high-quality wholesale graphic and interactive design solutions. The company delivers an extensive suite of over 450 creative online or offline, static or interactive solutions at the most competitive prices in the marketplace today. Strategically located design centers with over 500 designers/support staff enable 24/7 follow-the-sun customer support. Design Back Office is a highly managed yet invisible partner to organizations worldwide. Ordering, management and delivery of design services is all administered through DMLive™ 2.0.

Design Back Office offers free 24/7 customer support with sales and operations reps in San Francisco to answer design questions.

About Design Back Office
Design Back Office is a San Francisco-based wholesale creative firm providing graphic and interactive design solutions for businesses of varying size and scope. By outsourcing design and/or production services to us, our clients are able to focus on their core competencies while simultaneously reducing marketing costs and complementing design services. With over 450 creative services to offer, Design Back Office enables our clients to expand their existing product lines, attract new customers by cross-selling other products/services, and increase their revenue base without incurring upfront or ongoing costs.

For more information visit:

Ellen Kominsky
+1 415 655 6713