New York, NY, December 01, 2009 --(PR.com
)-- Rockville Creative Inc. has been selected by women’s luxury lifestyle retailer Calypso St. Barth to produce original filmic content for a targeted and interactive marketing campaign. The films, which include a conceptual ‘moving looks’ piece and brand mood short, will be featured on the Calypso website and as video web ads. The brand film will star in a four-day blitz on NY10 Taxi TV in New York City, premiering December 7, 2009.
Rockville partnered with Creative Consultant Deb McKeand of Worktable NYC to create the two films for Calypso’s 2009 Cruise campaign. The cinematic element will work in concert with print imagery by fashion photographer Matt Albiani to evoke a stylized mood that captures the understated, easy glamour and resort heritage of the brand.
“Video advertising has moved well beyond television.” says Shannon Goldman of Rockville Creative. “It’s not only the fastest-growing segment of the Internet ad market, it’s all around us -- replacing print ads on the web, on street billboards and in taxi cabs. And now, with broadband penetration practically everywhere, people expect video on the websites they visit.”
“When you take the TV media buy out of the equation, video advertising suddenly becomes more economically viable than ever before,” adds Rockville partner, Michael de Avila. “Brands are realizing that without a video component, seasonal campaigns are missing out. We’re seeing the demand for consumer-targeted video productions double every year.”
About Rockville Creative
In 1993, Film School graduates Michael de Avila and Shannon Goldman formed Rockville Pictures to produce dramatic independent feature films. Over the next fifteen years, the two friends followed their filmmaking passions to create critically acclaimed motion pictures and award-winning television productions. Their films attracted the attention of retail brands looking to make a more meaningful connection with their consumers and Rockville Pictures became Rockville Creative to reflect the company’s focus on producing compelling motion picture content for a new era of retail marketing. www.rockville.tv
About Worktable NYC
Worktable NYC was launched in 2007 to provide strategic creative direction for lifestyle brands. With over 20 years experience in fashion retail from her work with specialty brands J.Crew, Gap, Banana Republic and American Eagle’s Martin + Osa, founder Deb McKeand is sought out for her refined eye, design sensibility and distinctive approach to brand building which result in devoted consumer followings and increased sales. www.worktablenyc.com
About Calypso St. Barth
Over the last 16 years, Calypso St. Barth has grown from a modest resort-wear line into a global luxury lifestyle brand with a passionate following. The brand offers a no-fuss approach to style anywhere in the world by combining timeless pieces with diverse elements. www.calypso-celle.com