Seminars Offer Improved Research Practices for Multicultural Populations
Despite the significant demographic transformation taking place in the U.S., the research industry continues to use outdated practices that undermine the quality of studies that include multicultural populations. Rincon & Associates, experts in multicultural research, will offer a series of seminars designed to update research professionals and students on more acceptable practices in multicultural studies.
The workshops were developed in response to two key industry trends. First, academic institutions have done little to prepare college graduates in key research techniques that more accurately assess diverse audiences. Secondly, an increasing number of research studies include significant biases that result in misleading conclusions. As owner Dr. Edward T. Rincon explains: “In a nation that is experiencing significant demographic transformation, our research industry continues to use outdated research practices. It makes little sense, for example, that many research companies continue to conduct research in only one language – English – despite substantial evidence that two-thirds of Hispanics and eight in ten Asians residing in the U.S. prefer a native-language interview. Indeed, English-only studies can lower survey response rates and the validity of the information collected for such audiences.”
To better prepare new and developing research professionals, Rincon & Associates is offering small group, intensive workshops that will develop skills in specific areas. The first workshop on “Designing Effective Questionnaires for Hispanic Populations” will be offered on June 29 and July 7. Other workshop topics will include Retrieving and Analyzing Census Data, Planning Focus Groups with Multicultural Populations, and Designing Surveys for Multicultural Populations. Workshop sessions will be held at the research facilities of Rincon & Associates located in Dallas. Fees are $200 for each 6-hour session, while discounts are available for group registrations. On-site workshops at other U.S. locations can also be arranged upon request.
Dr. Rincon, the workshop presenter, brings a wealth of industry experience to the workshops. Over the past 30 years, he has conducted multicultural research studies for numerous private and public organizations. He currently teaches Mass Communications Research at UNT-Denton and has taught university courses on Hispanic Marketing, Survey Research Methods, and Qualitative Research at other universities.
Workshop registration details are provided at: www.rinconassoc.com/Qworkshop2.php
Edward T. Rincon, Ph.D.