Los Angeles, CA, July 28, 2010 --(PR.com
)-- Launched last November, CCRC’s What a Difference a BOOK Makes campaign has a simple mission- ensure every child in the San Fernando, Santa Clarita, and Antelope Valley has access to age-appropriate books. Borders has stepped in for the not-so-simple part of helping CCRC collect 38,000 more books by November 29 to reach their goal of 100,000 books. Borders is rolling out a book drive exclusively at their Northridge Fashion Center location which neighbors the CCRC headquarters. Now through August 30, store associates will encourage customers to donate books including titles from the Junie B. Jones, Magic Treehouse and Ramona and Beezus series, as well as a number of picture books for very young readers.
“CCRC is very excited about this partnership,” says CEO and President, Dr. Michael Olenick. “We take great pride in our history of providing quality services and programs that strengthen the communities we serve and Borders has a long-standing history of giving back to the communities it serves. I’m grateful to Borders Northridge and the generosity of their customers.”
In middle income neighborhoods the ratio of age appropriate books is 13 books per 1 child. Compare that to low income neighborhoods where the ratio drops to 1 book per 300 children. CCRC launched the initiative in response to the alarming statistics severely hindering the quality of life for millions of people and costing well over 100 billion dollars a year in the US alone.
Books are essential to a child’s social, emotional and intellectual growth necessary for lifelong learning. The most critical time in a child’s learning experience is kindergarten to third grade. If a child falls behind here, they are not likely to recover. Children who fail to meet reading and math proficiency standards by the end of third grade are much more likely to drop out of school later.
About Child Care Resource Center
The Child Care Resource Center (CCRC) is a private, non-profit agency dedicated to the promotion of higher standards in child care and early education. For more than 30 years, CCRC’s mission has served the residents and families of the San Fernando, Santa Clarita and Antelope Valleys guided by the belief that our social and economic future depends on the quality of a young child’s experiences. CCRC is a 501c3 with Headquarters in Chatsworth, CA. To learn more about our work and how to get involved, visit our website at www.ccrcla.org.
About Borders Group, Inc.
Headquartered in Ann Arbor, Michigan, through its subsidiaries Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders(R) and Waldenbooks(R) stores. Online shopping is offered through borders.com. For more information about the company, visit borders.com/media.