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IOION Joins with Soulforce to Replace the Black and Blues of Bullies with Their Purple TimePieces

For the month of November, in honor of Bullying Awareness Week and the International Day of Tolerance, IOION will donate 50% of online Purple purchases to Soulforce to stop the bullying and discrimination of Homosexual teens and young adults.

Los Angeles, CA, November 03, 2010 --( The month of November hosts both Bullying Awareness Week (3rd week) and International Day of Tolerance (Nov, 16). In solidarity of victims of bullying and intolerance across our country, namely LGBTQ teens and young adults, IO?ION! strives to replace these black and blue bruises with their purple color wrist band timepieces. For the month of November IOION will donate 50% of all online purple purchases to Soulforce, the leading national organization for “Relentless nonviolent resistance.”

Soulforce was founded in 1998 by Mel White and Gary Nixon and is named after Gandhi's term "satyagraha," which means "truth force" or "soul force." Soulforce is determined to help end oppression against lesbian, gay, bisexual, transgender, and queer people. Soulforce does this with their annual “Soulfource Symposiums” (held this year in Philadelphia, Pa. Nov. 5-7) –whose theme this year is “LIFE: a rally to celebrate life and resist the forces that drive us to suicide” as well as their “Equality Rides” where the Soulforce and 25-45 volunteers travel to colleges and small towns that openly discriminate against LGBTQ students or promote ‘Ex-Gay’ therapy. Soulforce rallies for a safe space for LGBTQ in the community. Soulforce is already fostering results in these towns and plans to visit the 200 leading discriminatory campuses in our nation within the next 5 years. IOION will not let them face these challenges alone.

IOION's Collectable watches, born in Italy, are a light weight unisex watch made with tourmaline-infused silicone. This Italian watch is a trailblazer in the rubber bracelets and wristwatch trend, producing their first style – the sports watch IOION Classic, in 2007. The IOION American launch in 2010 brought the naturally electrically charged, environmental and health friendly collectible watches to the forefront of fashion and functionality. Now IOION is blazing a new trail –Coloring our lives with purpose.

The Purple color wrist band comes in all 5 IOION styles including the Classic, Evo, Analog, Bud and Pod. It is easy to wear this IOION waterproof, ionized and stylish Italian watch with pride knowing that this simple purple purchase directly assists Soulforce and LGBTQ teens and young adults to fight violence and oppression in LGBTQ communities. IOION timepieces featuring their rubber bracelets look great in triplets and pairs, and with retail price between $20-35 customers can grab all their favorite IOION collectable watches with the purple color wrist band.

Stand against the black and blues by purchasing the IOION Italian watch in purple and lavender in stores or at

Learn more about Soulforce and their mission at

IOION is represented and distributed in North America by LYB Productions.

Contact Information
Emma Bogren
+1 323-848-4896

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