Menlo Park, CA, November 22, 2010 --(PR.com
)-- Hip Digital Media, Inc., the nation’s leading digital promotions company and Gowalla, the social network that inspires people to keep up with friends, share the places they go and discover the world around them, announce their alignment for a digital music promotion designed to elevate the concert experiences of Weezer fans. The two companies look forward to delivering free Weezer music giveaways as well as a contest for a coveted Weezer memento as a way to bring social networking into the fold of a live, high energy concert event.
Starting with Weezer’s concert show at the Gibson Amphitheater in Los Angeles on November 26, 2010, any concert attendee who checks in with the Gowalla application via their smartphone will receive a custom Gowalla Passport Stamp and one free digital music download from Weezer’s Hurley album. The free tune will be delivered via a code that fans redeem at Gowalla.com. Fans will also have the opportunity to purchase the album in its entirety for just $7.99: a discounted price just for those who are not only devoted Weezer fans, but Gowalla enthusiasts as well. Each fan who checks in at Weezer shows during the promotion is entered into the grand prize drawing for a chance to win an all-expense-paid VIP trip to see Weezer in concert at another stop on their tour as well as meet the entire band backstage. “Bringing Hip Digital’s digital delivery capabilities into a highly visible promotion with Weezer and Gowalla means a win for everyone: the band, our companies, and most importantly, the fans,” says Josh Gertz, Vice President Content/Marketing at Hip Digital.
The growth that Gowalla’s location-based social networking service has experienced over the past year is attributed to its high attraction to both males and females, primarily between 18 to 40 years of age. Gowalla users enjoy the app for a number of reasons: collecting stamps in their virtual Passports, gathering custom designed Stamps, uploading photos, and sharing social experiences with others in their mobile environment. Likewise, digital music and entertainment distributed by Hip Digital continues to gain momentum respectively in its own realm and garnering leads with the same demographic as Gowalla’s.
“Discovering, sharing experiences, and bringing people together are key to Gowalla’s core values, and what better way to do those things than with music? It’s why working with Hip Digital is a great fit, because those values are common denominators at both companies,” says Jonathan Carroll, Community + Music Manager at Gowalla. “This is only the beginning of Gowalla’s entrance into the music sector, you’ll be seeing a lot more from us in the coming months.”
About Hip Digital:
Hip Digital Media is the leading Digital Promotions Company that brings high-end technology and programs to link brands with their consumer markets. Holding MP3 licenses from all 4 major labels in the U.S., United Kingdom and Canada, Hip Digital enables innovative customer experiences with digital entertainment campaigns for Fortune 500 brands and online media companies. Additionally, Hip Digital protects companies from over-redemption liability with its in-depth promotional risk coverage and underwriting capabilities, enabling large-scale programs that increase brand awareness and user experience. Experience Hip Digital’s suite of services at www.hipdigitalmedia.com.