Sacramento, CA, December 20, 2010 --(PR.com
, a leading email marketing
software provider, is helping Green Beans Coffee Company build its audience and add to the success of its “Cup of Joe” program to benefit US soldiers stationed in Iraq and Afghanistan.
Green Beans Coffee Company brings coffee service to military personnel stationed around the globe, operating 70+ cafes in the US and at military bases in six countries throughout Southwest Asia, the Middle East and East Africa.
In the Cup of Joe For A Joe program, a two dollar donation can buy a cup of super premium coffee with a personalized note for a GI deployed on or near a U.S. Military base in support of Operation New Dawn (OND) and Operation Enduring Freedom (OEF).
To support this effort, and the company’s growing presence in the US market and around the world, Green Beans Coffee is using email as a key route to deliver its message. After reviewing the field, the company chose StreamSend Email Marketing for the mission.
Right away, StreamSend delivered on its promise and began engaging Green Beans Coffee newsletter subscribers and site visitors with highly targeted messages that elicited enthusiastic response. Green Beans Coffee took full advantage of features like the easy-to-use StreamSend interface, real-time reporting that drills down to examine results and guide future communications, Green Beans Coffee-personalized email templates and an independent IP address that prevents being clumped with email “spammers.”
The results have confirmed Green Beans Coffee’s decision. In a Thanksgiving email campaign powered by StreamSend and sent to its subscribers, Green Beans Coffee produced a 22% unique open rate, a 29.5% unique click-to-unique open rate and a conversion rate close to 10%. And the unsubscribe rate was almost zero.
“StreamSend provides compelling evidence to use its services,” said Clay Lingo, Vice President of Marketing for Green Beans Coffee. “We could have chosen one of many other providers, but StreamSend’s performance – its ease-of-use, cost-efficiency, robust reporting and strong customer service -- makes it stand out from the crowd.”
Green Beans Coffee Company donates a portion of every sale to one of three excellent organizations that help military families and children of the fallen. For more information on the company and its Cup of Joe For A Joe program, visit www.greenbeanscoffee.com
StreamSend offers an easy-to-use, affordable and reliable email marketing software
solution designed to help businesses make the most of their time and money when sending an email newsletter
or other email campaigns. StreamSend offers a number of industry-leading standard pricing plans and also has strong private-label and affiliate programs. Started as part of EZ Publishing, a web hosting and design company founded in 1998, StreamSend is now the company’s flagship product.
About Green Beans Coffee Company
Founded in 1996, Green Beans Coffee Company is committed to bringing great coffee service to military personnel stationed around the globe and creating a warm environment where soldiers can relax and feel at home. The company operates 70+ cafes in the US and at military bases in six countries throughout Southwest Asia, the Middle East and East Africa. In response to customer demand, Green Beans Coffee is currently expanding its footprint in the U.S. market and around the world by offering its super premium coffee products, fresh baked goods, and healthy meal options in airports, metropolitan cities, and suburban communities.