SparkBase Appoints Andrew Kraynak as Vice President of Marketing

Company reinforces investment in aggressive growth strategy by adding experienced marketing leadership.

SparkBase Appoints Andrew Kraynak as Vice President of Marketing
Cleveland, OH, December 20, 2010 --( SparkBase (, a leading provider of gift card and loyalty programs, today announced that Andrew Kraynak has been appointed to the position of Vice President of Marketing. Kraynak brings more than 15 years of broad marketing experience and in his new role will build and lead the marketing team, develop and drive the company’s strategic marketing plan, and broaden awareness of SparkBase as the leading national provider of gift card and loyalty programs.

"Andrew comes to SparkBase with a proven background in marketing emerging technology companies. He also brings a creative marketing approach and a strong vision that will enable us to extend our brand," said Doug Hardman, CEO of SparkBase. "His record of success will immediately help accelerate our growth and further establish SparkBase as the leader in the gift card and loyalty program market."

Kraynak joins SparkBase from Cleveland Clinic where he developed go-to-market strategies for cancer-related services and led the integration of oncology marketing across the enterprise. Prior to Cleveland Clinic, Kraynak served as the director of marketing for TMW Systems, where he drove lead generation efforts. Earlier in his career, Kraynak held several marketing positions at Agilysys and Myers Industries.

SparkBase leverages a SaaS delivery model to seamlessly release leading-edge functionality into their gift card and loyalty programs three or four times a year. This continuous innovation ensures that financial services resellers have the latest functionality available in gift card and loyalty programs to offer to their growing portfolio of merchants. “From a marketing perspective, the appeal of the SaaS model combined with the fact that SparkBase is the only gift card and loyalty program software provider in the industry that will not sell direct and undercut the merchant-ISO relationship creates a powerful offering,” said Kraynak. “I’m excited for the chance to grow the company.”

Financial services resellers, ISOs and loyalty marketing agencies interested in learning more about the SparkBase gift card and loyalty program network to resell as a private-labeled solution to their merchant accounts can contact SparkBase at 216.867.0877 or

About SparkBase – SparkBase entered the stored-value industry in early 2004 as the first truly independent gift and loyalty processing network. SparkBase continues to lead in innovation with its proprietary gateway, using patent pending technologies for processing stored value transactions with traditional cards, and new mobile payments methods like SMS messaging. Developed in house at their headquarters in Cleveland, Ohio, SparkBase now serves as a leader in gift and reward processing. For more information, visit

SparkBase LLC
Andrew Kraynak