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TFI Envision, Inc.

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Make a Difference

Preparing for the major fundraising event, Keystone House, Inc., reached out to TFI Envision, Inc. to create the strategic communication materials that make a the difference for such a highly competitive non-profit event.

Make a Difference
Norwalk, CT, January 28, 2011 --( Keystone House, Inc.’s major fundraising event each year is their May Silent / Live Auction Dinner. Because the event happens to fall on the 5th of May, it was decided by Keystone’s Development Committee to adopt a “Cinco de Mayo” theme to add a little ‘spice’ to the event. TFI Envision, Inc. has donated their services to develop the graphics for this event.

“It was important that all the materials for this event be engaging with a sense of fun. But we also had to make it relevant to Keystone. So we adopted the ‘Cinco’ or ‘5’ from the theme as a means of telling the story of Keystone,” said Elizabeth P. Ball, President | Creative Director of TFI Envision, Inc.

First, the development of the logo to provide the charisma for the event. Next, the development of relevant copy points using ‘5,’ including:
- 5 reasons to support Keystone
- 5 core values of Keystone

The first piece of communication out to the public is the Save the Date card. Typically it is considered a ‘teaser,’ but TFI Envision pushed it further to include virtually all the information you need to know about attending, becoming a sponsor, and taking out an ad in their digital journal as well as the 5 reasons to support Keystone.

TFI Envision also created a single sided information card about Keystone to be used as mailing insert as well as distribution at libraries, public spaces and event. It provides their mission statement and brief descriptions of their programs. Half the battle is just getting people to know who and what Keystone is.

In addition, TFI Envision has created a banner for their building to encourage people to “Make a Difference” by participating in this fund raising event and to learn more about Keystone.

“The lively, colorful Keystone Cinco de Mayo logo, created by TFI Envision, invites you to want to know more about the event. We’ve just sent out our Save the Date card, and have already sold a number of tables, ads and sponsorships. A true demonstration of the power of great graphics,” said Jim Robertson, Development Director, Keystone House, Inc.

Keystone House, Inc. is 501c3 not for profit organization that provides residential and psychosocial services for adults with psychiatric disabilities in the greater Norwalk, Connecticut area.

The mission of Keystone is to increase the ability of persons with disabilities to adjust to and remain in the community environments of their choice with personal success and satisfaction with as much independence as individually possible. Keystone’s residential services include two transitional housing programs, one long term housing program, a supportive apartment program and a psychosocial rehabilitation program. Keystone House, Inc. was incorporated in the state of Connecticut in 1972.

Contact Information
TFI Envision, Inc.
Elizabeth P. Ball

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