Mountain View, CA, April 18, 2012 --(PR.com
)-- EverydaySource.com (http://www.everydaysource.com), a one-stop online shopping destination for all electronic accessories, released data today showing strong growth in their business via their social commerce initiatives. EverydaySource has partnered with ShopSocially (http://www.shopsocially.com), a leading social commerce platform, to achieve this growth.
EverydaySource.com understood that merely adding some social buttons on the site was largely ineffective. The right approach was to embed rich, meaningful social apps seamlessly in the entire buying process -- both on-site and off-site. Such integration significantly helped improve discovery, engagement, decision-making, conversion and word-of-mouth virality. EverydaySource.com embedded some of the ShopSocially applications on their site and the results were immediate.
Here are some of the benefits it gained via the ShopSocially platform
- Make email promotion campaigns go viral
- Make website promotions go viral
- Convert website visitors into Facebook fans
- Convert shoppers into brand ambassadors
- Enable social discovery of products on website and on Facebook via a dedicated shopping community
- Rely on an underlying framework which supports rule-based targeting, A/B testing, analytics, incentive management and SEO hooks API.
EverydaySource’s initiative is delivering solid benefits such as new customer referrals, qualified Facebook fans, increase in conversion, improvement in time-on-site and increase in revenues. These improvements are reflected in the following figures:
- 9.29% uplift in sales conversion
- 2% of website visitors converting into qualified Facebook fans
- $178,368 projected increase in revenues
- 98% increase in engagement on the website
- Hundreds of purchases shared daily for discovery by other members of the social network
“ShopSocially helped us define, and execute our social strategy. They really have a good understanding of this space,” said Jack Sheng, CEO of EverydaySource.com. “We found ShopSocially to be a comprehensive social commerce platform. It has a rich set of applications and controls and is really easy to integrate. We are delighted with the results.”
“Social commerce is greatly hyped but not well understood yet. Most retailers have relegated their social strategy to their Facebook community manager. That’s a very narrow view,” said Jai Rawat, CEO of ShopSocially. “The right strategy is to add social strategy in the overall fabric. Our platform takes a comprehensive approach and delivers real ROI. We are glad to see the success for EverydaySource.”
EverydaySource.com prides itself as a one-stop-shop for quality electronics. Its product offerings include cell phone accessories, iPhone accessories, iPad accessories, HDMI cables, MP3 accessories, video game accessories, camera accessories, printer ink and toner, and much more. EverydaySource.com’s daily specials and frequent site wide discounts make it easy for shoppers to save money, while enjoying a hassle-free shopping experience. The commitment to customer-centric service has lead EverydaySource.com to the #3 globally ranked eBay top-rated seller spot, backed by over 2 million positive feedbacks.
ShopSocially is a powerful platform for retailers that are serious about social commerce. It takes a holistic approach of embedding social experiences in users’ Entire buying process. These rich, targeted and proactive social experiences result in significant improvement across all key metrics - discovery, engagement, decision making, conversion rate and brand amplification.
Founded in November 2009, ShopSocially is a privately held company based in Silicon Valley, California. ShopSocially’s executive team has deep eCommerce expertise and a track record of building successful companies. It has already received several awards and recognitions for its innovative technology and market execution.