Berkeley, CA, July 28, 2012 --(PR.com
)-- The Pacific Horticulture Society (“PHS”) announces the launch of a dynamic new website that brings years of archived articles, photographs and reviews to a new generation of readers. The new site was developed using responsive design technology, which renders content for optimal viewing on desktop, tablet and mobile devices so that magazine readers can view and share articles wherever they like.
PHS has simultaneously redesigned its quarterly print journal with the goal of making its invaluable content — which has been a resource for west coast gardeners for over 30 years — more accessible to a large audience. The society aims to broaden its appeal to young gardeners, designers, homeowners and urban readers without changing or diluting the high quality of written content.
Horticulture has enjoyed a surge of popularity in the last couple of years, with an explosion of blogs that celebrate plants and design, and countless Pinterest users finding and sharing beautiful images of plants in a range of settings: from city apartments to large gardens and manicured yards. Specialty shops like Flora Grubb Gardens in San Francisco (a friend of Pacific Horticulture) have cropped up in cities across the country, and a new generation of gardeners has fallen in love with plants: from local to exotic, from delicate to hardy.
With a new website that makes content much easier to find and share, PHS looks to become even more of a resource for those who are new to horticulture — by transforming today’s excitement into an informed, lifelong love affair with plants and spaces.
About the Pacific Horticulture Society:
The Pacific Horticulture Society (“PHS”) aims to inspire gardeners from British Columbia to Southern California in the art of gardening, and provide the horticultural knowledge to do so successfully.
The Pacific Horticulture Society began in 1968 when three San Francisco Bay Area societies banded together to publish a common journal. Later joined by groups in the Pacific Northwest, Los Angeles, and San Diego, PHS has become one of the most widely respected west coast gardening societies, best known for its quarterly publication Pacific Horticulture.
The Pacific Horticulture Society’s six sponsoring societies are stepping stones along the Pacific coast, a shared path to friendship and the commitment to sustaining the quality of life in our region.