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Appleton Now Open in Austin, Texas

Appleton Learning is Shaking Up the Education Industry Opening the First of Twenty-Three Branches from Multi-Unit Franchise Deal

Austin, TX, September 17, 2012 --( A company inspired by the growing education reform passions and started by a college student in his dorm room, Appleton is redefining the once stale “tutoring industry”. High-tech, modern facilities staffed with trendy young geniuses who are passionate about helping every student find their own brand of genius are just a few of the things that set this young, nationally recognized company apart from the crowd.

In December 2011, Appleton Learning announced that Austin, San Antonio and Dallas/Fort Worth, Texas would be home to 23 new Appleton branches over the next 5 years. The first branch in that family of branches will open Tuesday, September 18 in Bee Cave, Texas with a second branch opening in Westlake Hills in October.

“Appleton’s education philosophies, methodologies and territory opportunities made it the right franchise choice for us,” said Jon Plum, a representative of Appleton’s Texas based Franchise Partner, Aristotle Holdings. “We have a unique opportunity to grow with a young and modern organization and expand the company's footprint across the southeast and nation.”

Appleton, an education support organization, has redefined the educational support industry with an approach that is proactive and opportunity-based. They don’t like to be called a “tutoring company” – in fact, they call their services “Academic Coaching” and students sign up to be members – just like at a gym. And don’t expect florescent lights and chalk boards in these “gyms for the mind”. Appleton branches are outfitted with the latest technology such as interactive whiteboards, tablet computers and a telepresence system that allows for collaboration among students and educators across the nation.

Appleton also pioneered the use of personality assessments in education and every student who enrolls at Appleton discovers their unique personality and learning style, or as Appleton calls it, their geniuStyle™. Appleton’s team of psychologists and education experts created the proprietary geniuStyle™ assessment several years ago and it is now used by schools and educational organizations.

“Students at all academic achievement levels and grade levels have a place at Appleton,” said Jon Plum, Branch Director. “At Appleton, parents and students will find a modern spin on tutoring that helps average students become extraordinary students,” Plum adds.

Celebrating their arrival to the Bee Cave community, Appleton will host a grand opening Tuesday, September 18 from 11a.m. – 6p.m. The ceremonial ribbon cutting with the Greater Austin Chamber of Commerce will be held at 1:30 p.m. Experience Appleton for free. Event attendees can register to win a free academic membership as well as a free test prep course.

About Appleton Learning
Appleton Learning is helping the world "Learn Differently." Appleton’s mission is to improve the individual student learning experience in every way possible. Making learning more fun and more effective is Appleton’s specialty, and the company has received national recognition as an innovator in education. Appleton branches, both company and franchise owned, serve students with Academic Memberships, Academic Coaching, and ACT®, SAT® and PSAT® test prep. Appleton is among the first in the education arena to introduce a membership platform providing full service academic support in the form of homework help, workshops, coaching, summer camps, and academic advising. Appleton has locations across the Southeast and works with a number of school districts. Appleton has received numerous prestigious awards and most recently ranked number 508 on the 2012 Inc. 5000 List.
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Appleton Learning
Sonia Robinson

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