L.A. Clothing Designers Sheena Gao and Laura Krusemark Jumpstart Their Unique International Citizen Design House Fashions on Kickstarter.com
Laura Krusemark and Sheena Gao, co-founders of International Citizen Design House, a cutting edge clothier, have chosen crowd-funding as a way to connect directly with their audience, who they consider active people with a passion for life, love and traveling. International Citizen clothing is sophisticated, yet breezy, a comfort/casual wear that packs and travels well, is silk screened in 5 languages and fonts, and bears patches, flag logos, and specialty tags of many nations.
Considering the girls history and knowledge that retailers often control fashions between tightly related companies and entities, they have further shunned convention by taking their incredibly light, casually-elegant fashions direct to consumers through an offering on Kickstarter.com.
These independent women seek a direct connection to their clientele. They design in graceful drape, easy to wear, wrinkle-free fabrics. Sheena Gao, co-founder of i.CTZN says, "Our clothing is made from cotton jersey and french terry that is ultra-soft and super-comfortable. It's especially great for the traveler as it doesn't wrinkle, is easy to pack, and is great for layering into a sophisticated appearance and edgy style.
"International Citizen has all designs and specifications completed, and our manufacturing is in place. With a little help from the consumer, we can build a brand that promotes one world, one people, as you directly choose fashions you wish to succeed."
According to Marc Guest, V.P. of Sales and Marketing, "Kickstarter has changed the paradigm by providing direct to consumer access to young companies like ours. This new model has brought in over $3.4 million for a firm with an old-fashioned RPG video game (see Double Fine Productions), and over $10 million for a company with a new 'smart watch' prototype (see Pebble Watch). And it generally does this within 30 days."
Laura Krusemark, i.CTZN co-founder says, "We wondered what a fashion project like ours could do, as we had always envisioned a way we could contact our customers directly, using smart media tools and resources. If a potential customer sees our fashions, on Kickstarter, and find us to be 'in touch', the sky is truly the limit!"
To view i.CTZN's fashions/project video click here: http://www.kickstarter.com/projects/1601457620/ictzn-unique-clothing-with-international-style-and
Laura and Sheena are available for interview.
Founders Sheena Gao and Laura Krusemark are available for interview.
Young, strong, sexy and empowered, the look of I.CTZN clothing is as at home on the streets of London, Prague or Brussels as they are in Los Angeles, Phoenix or New York City.
More than co-founders, Laura and Sheena embody the lifestyle of International Citizen. (Pictured here wearing the Esercito Jacket and Komissar Hats)
International Citizen clothing has extensive design details which include screen printing International Citizen in 4-5 fonts and languages, flag patches, twill tape tabs, and 1111 on each garment. This celebrates universal oneness and the power of the individual.
Many of our designs have been inspired by extensive travel, and exploration of what makes true international style...
Come view our Kickstarter campaign, and let us know. Sheena, Laura, Marc, and all of the Faces of International Citizen