Chester, WV, December 05, 2012 --(PR.com
)-- MTR Gaming Group, Inc. (NasdaqGS: MNTG) Chief Marketing Officer Fred Buro shared his thoughts about the convergence of online gaming and social media recently with Casino Enterprise Management magazine.
Buro believes the emergence of legalized online casino-style gambling in the U.S. melds with social media, and that realizing the full potential of viral marketing will be paramount to the success of any online initiative.
Although the legality of internet gambling in the U.S. varies from state-to-state, several larger companies in the U.S. gaming industry have already positioned themselves to quickly deploy a product by acquiring online gaming providers - but there are many who hesitate.
“Shifting sands is the reason the majority of small gaming companies have taken a wait and see approach - unresolved state restrictions and regulations convolute the risk,” said Buro. “But in contrast, larger gaming companies are moving quickly, fortifying their brick-and-mortar futures with an online presence by fighting for early dominance in the online gaming space.
“Online social media platforms allow people to have more meaningful and sustained conversations with friends and family because its effective and convenient – social media satisfies contemporary lifestyles. This is about word-of-mouth, bolstered by influencers who have the potential to cause a conversation, idea, or product, to go viral on an unprecedented scale.”
The online and social gaming market, albeit still a fledgling industry is already generating considerable participation and revenue. According to Superdata.com, social gaming revenue in the U.S. will exceed $650 million by year end with average monthly revenue of more than $78 per player.
Social gaming participation has increased 62% year-over-year and industry experts anticipate continued growth exceeding 30%. The acquisition of Playtika by Caesars Entertainment is in part, testament to the industry’s belief that the future is here. The DAU (daily active users) of Slotomania (Playtika product) exceeds 2,000,000 according to Socialbakers.com and AppData.com.
“MTR Gaming Group Inc. has developed requisite platforms and a strategy to integrate its bricks and mortar casinos with any developments in the online gaming space. We are positioned to quickly participate and remain prepared to launch an online play-for-free casino which includes a dedicated social media initiative supported by a best of breed CRM platform. Simultaneously, we are prepared to launch facebook and mobile gaming applications as well,” said Jeffrey Dahl, MTR Gaming Group CEO. “MTR is uniquely positioned to take full-advantage of any opportunity that online gaming coupled with new technology, new marketing platforms, new legislation, or state regulations, provide for.”
Fred Buro’s article can be found in December’s edition of Casino Enterprise Management or online at: http://www.casinoenterprisemanagement.com/articles/december-2012/social-media-and-proliferation-online-gambling-us
Buro will be speaking at the annual “ICE - Totally Gaming 2013” in February in London, UK, and will further address this topic.
To share your thoughts with Fred you can find him on Linkedin at www.linkedin.com/pub/fred-buro/2/49/236
About MTR Gaming Group
MTR Gaming Group, Inc. is a hospitality and gaming company that through subsidiaries owns and operates Mountaineer Casino, Racetrack & Resort in Chester, West Virginia; Presque Isle Downs & Casino in Erie, Pennsylvania; and Scioto Downs in Columbus, Ohio. For more information, please visit www.mtrgaming.com