Windsor, United Kingdom, January 16, 2014 --(PR.com
)-- The creator of globally recognised 'Certificate in Online Business' qualifications
has delivered her predictions for E-Business in 2014.
"2014 is all about achieving excellence, and what I call Ultimate E-Business," says Deborah Collier, Director of Strategy, E-Business
and Marketing at e-business and marketing consultancy Echo E-Business.
Collier, who has been delivering successful annual predictions since 2009, predicts Brazil and Nigeria as the countries to watch this year in terms of growth and investment in online business.
"In Brazil retailers, government organisation’s and travel and tourism providers will need to invest in online services in English, as well as Latin languages, to ensure they maximize their reach to a wider audience outside Spanish, Portuguese and Italian speaking countries," says Collier
According to Collier, established organisations will focus on leveraging the amount of the data ('Big Data') being created, stored and analysed, moving toward intelligent automated actions. While innovation and localisation of existing e-business models take places in emerging markets, the West will be focused on perfecting their online activities.
"Social advertising is a key area to watch this year, combined with effective content-led marketing - There are some real opportunities, not only for the business and social networks, but for advertisers seeking targeted and instant ways to attract interest in their business and offerings," says Collier.Download Deborah's Top 5 E-Business Predictions 2014