Washington Crossing, PA, July 22, 2014 --(PR.com
)-- The Healthy American Cookbook
, a branded health giveaway for Thomas Jefferson University Hospitals (TJUH), won a Healthcare Advertising award from Healthcare Marketing Report.Baldwin Publishing
, a healthcare content marketing company, produced the 128-page Healthy American Cookbook for Thomas Jefferson University Hospitals.
In celebration of Heart Health Month in February, TJUH teamed up with the Philadelphia Eagles to raise awareness of the benefits of eating heart smart. Attendees received the cookbooks as giveaways for attending the annual event at the King of Prussia Mall.
“The Healthy American Cookbooks are a valuable tool for Jefferson patients to maintain a heart-healthy lifestyle. They were the perfect giveaway to celebrate Heart Health Month and we’re honored to be recognized by Healthcare Marketing Report.” - Danielle Duffy, M.D., Assistant Professor of Medicine, Cardiology, Jefferson Medical College
The Healthy American Cookbook features color photos and more than 100 heart-healthy recipes, from breakfast to appetizers, drinks to desserts. The cookbook giveaway is customized and branded by Thomas Jefferson University Hospitals. Jefferson also licenses Health eCooking
®, syndicated healthy recipe videos from Baldwin Publishing, on the Jefferson website. Baldwin Publishing produces online cooking videos and custom cookbook giveaways for hospitals, insurers and employee wellness plans.
About Baldwin Publishing, Inc.
Founded in 1993, Baldwin Publishing is one of the largest independent healthcare marketing companies in the United States. Our award-winning cooking videos, recipes and health articles are created by multimedia professionals and reviewed by medical experts to meet national health association standards. In addition to award-winning custom cookbooks, Baldwin Publishing produces Health eCooking® healthy recipe videos, Cook eKitchen™ recipe videos for children’s health and bariatric surgery marketing, as well as healthcare marketing in Spanish.
About Thomas Jefferson University Hospitals
Thomas Jefferson University Hospitals (TJUH) is dedicated to excellence in patient care and education. For the first time, Jefferson has been named on U.S. News & World Report’s Best Hospitals Honor Roll, ranked for 2013-14 as the 17th Best Hospital in the country. It has over 950 licensed acute care beds with major programs in a wide range of clinical specialties. TJUH is one of the few hospitals in the U.S. that is both a Level 1 Trauma Center and a federally-designated regional spinal cord injury center. TJUH patient care facilities include: Jefferson Hospital and Jefferson Hospital for Neuroscience in center city Philadelphia, and Methodist Hospital in South Philadelphia. Additional out-patient sites are located throughout Pennsylvania and New Jersey. TJUH is a partner of Thomas Jefferson University.