Bellevue, WA, September 29, 2015 --(PR.com
)-- As consumer brands have noticed, there’s a clear shift underfoot that’s dramatically changing how companies interact with their customers. Gone are the days when crafty, creative media blitzes were enough to dictate a brand narrative. In its place: honest, authentic, engagement on a one-to-one level.
Today, consumers select brands in a very similar way that they choose friends — valuing trustworthiness, helpfulness, and affinity over anything else. And that selection process is facilitated by widespread access to a bevy of tools, information, and decision-making resources.
For consumer-focused companies, this means one thing: creating data-driven, personalized experiences for customers is the best path to impacting bottom-line results. Many brands have been searching for ways to define and leverage predictive analytics to create these custom experiences.
Launch Consulting's Customer Experience group has focused on adapting to new trends in consumer behavior and developing capabilities that better help agencies and brands navigate this shift. Launch recently deployed a Launch Foresights, a Predictive Analytics tool that’s aimed at helping brands (and their agency partners):
● Predict customer behavior and generate future-forward, tactical direction, for the brand.
● Make the best decisions to change behavior
● Improve new and existing customer loyalty and transactions by boosting engagement across multiple channels
Industry expert Geoff McDonald has joined Launch to lead this game-changing service. Mr. McDonald is best known for co-founding SplashLab -- a technology platform designed to help major national brands improve the efficiency and effectiveness of marketing campaigns.
He has worked with brands like Vitaminwater, Starbucks, Dunkin Donuts, and L’Oreal. At Launch, he’ll take that experience to the next level, interconnecting multichannel digital and social insights to make actionable, profit-driving decisions.
Launch has a strong track record of business intelligence and predictive analytics solutions that marries well with Mr. McDonald's expertise in consumer insights. The result is new tools that give brands creative ways to monetize their customer data.
Mr. McDonald believes, “There’s an enormous opportunity to take what Launch has already developed and bring further value to larger brands. And, more broadly, there is an opportunity to fundamentally change how brands look at the world and their consumers going forward. With Launch Foresights, we're excited to embrace — and lead — the future of consumer experiences."
Ask for a demo at launchforesights.com
About Launch Consulting Group
Launch is a veteran-owned and operated technology solutions firm with a mission to help our clients solve complex business problems and get the most out of their technology investments. Launch fuels unlimited growth, helping people and business go further, faster. See what we’re all about: launchconsulting.com