Toronto, Canada, April 27, 2016 --(PR.com
)-- PopIsle is an advertisement network, connecting advertisers with publishers (webmasters & mobile app developers), serving pop under ads, traditional graphical and text ads in websites and mobile apps.
announced that they had expanded payment options available to publishers by adding BitCoin. Typically, ad networks pay their publishers using PayPal, checks or other means of transferring currencies. In some countries, such transfers take a long time to process, which leads to delays in payments. It also has very hefty transaction fees, meaning that at the end of the day, publishers get significantly reduced payout. In many countries, PayPal is not available altogether, making publishers devise methods on how to get paid via third party payment processors such as 2checkout that command even higher transaction fees. This is why advertisers tend to hire local advertising network, leaving them with a very limited choice of ad networks. In addition, it also makes advertising and targeting in other international markets much more complicated.
This all changed when PopIsle introduced payments via BitCoin. This move allowed publishers to get paid via BitCoin. BitCoin is a digital currency that can be sent through the Internet. The change to BitCoin brings with it several advantages for both PopIsle, and their customers. First of all, Bitcoin does not go through banks, which is different from payments of a regular currency, such as PayPal. Therefore, BitCoin is transferred directly from person to person, which drops the expensive processing fees and saves during the transaction. Another advantage of BitCoin is that it is universally accessible, in every country around the world, opening up opportunities for PopIsle. While they were limited to countries before the introduction of BitCoin, due to the unavailability of PayPal, they can now serve clients no matter where they are located.
Moreover, publishers are able to cash out when their balance accumulates an equivalent of $2 USD or greater, compared to a $10 minimum, when preferred payment method is PayPal. BitCoin can be cashed out in any currency, so users have no risk losing money through currency exchange rates. Currently, (4.24.2016) one BitCoin equals approximately $451 USD (http://www.coindesk.com/price/).
As a result of introduction of BitCoin as a payment, PopIsle started to experience an increased number of applications from publishers. This way, advertisers using PopIsle now have access to thousands more websites and mobile apps to place their ads; giving them more flexibility and targeting opportunities. The introduction of BitCoin to the ad network market has resulted in a win-win-win situation. Publishers now lose less money through transactions, and also have more advertisers to offer ad-space, while advertisers can advertise their content to an international audience. Through the increase of publishers, advertisers also have a wider range of niche markets to advertise to, which will lead to higher click through rates, and thus more success. Finally, through the introduction of BitCoin as a currency, PopIsle has seen a high increase in customers on both sides, advertisers and publishers.
With all the advantages that come with BitCoin, PopIsle expects that BitCoin will become the main currency for online purchases. It has the potential to change the online market, like the Internet changed advertising and marketing. It is only a matter of time until more industries begin to introduce BitCoin, and with it’s growth in popularity, the number of opportunities and new business models will also begin to increase.