Los Angeles, CA, June 11, 2016 --(PR.com
)-- Fusion Brand in partnership with Warner Bros. Consumer Products, on behalf of DC Entertainment, announced their latest line of athletic apparel targeting surf and martial arts athletes, featuring iconic DC Super Heroes. They will be introducing new products specifically targeting women and kids in fall 2016, to complement their already existing men’s martial arts apparel line.
Based on the classic Batman and Superman, DC Original’s Wonder Woman, Batgirl and Supergirl, as well as the new DC Super Hero Girls universe, the initial product lineup will feature rash guards (tops designed to enhance performance in the water or on the mats), spats (tights designed for grappling and other martial arts), and wetsuits for surfing and other water sports.
“We are very excited to be expanding our DC Super Heroes lineup of martial arts, and now surf apparel,” said Chris Stepchuk, Fusion Brand’s CEO. “The DC characters have been a big part of our lives ever since we were kids, and are an absolute natural fit for us given that our customers want nothing more than to be like DC Super Heroes in their respective sports. Our customers have been asking us for this product for some time now, and we’re very pleased to be able to bring this new collection to them!”
The DC Super Heroes Fusion Fight Gear line is built to withstand the stresses of martial arts training. The DC Super Heroes Fusion Surf Gear line is built specifically for surf and water sports – as the surf gear has a UV Protection Factor of 50+ to keep you safe in the sun.
This new apparel line is perfect for fitness fanatics who aren’t afraid to express their inner geek.
Targeted for women and kids, this product will be available in fall 2016. The men’s wear is now available online at www.fusionfightgear.com, www.fusionsurfgear.com, and at select retailers.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
BATMAN, SUPERMAN DC SUPER HERO GIRLS and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s16)