Best Social Media Campaigns to Be Named by Web Marketing Association
The Web Marketing Association will name the best social media campaigns in 86 industries as part of their 16th annual Internet Advertising Competition (IAC) Awards. Companies or agencies wishing to nominate their work for consideration may do so at http://www.IACAward.org before the deadline of January 31, 2018.
“Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can be an effective advertising tool to build brand awareness and engage consumers using social media. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects.”
The 2018 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2018 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Past Best of Show Winners in the Social Media category include:
Year -- Entry Name -- Winner
2017 -- Put a Price on your Precious -- These Days
2016 -- Ask Pharma -- Atmosphere Proximity
2015 -- Which Career Character Are You? AT&T Quiz -- AT&T - Jennifer Terry-Tharp
2014 -- The Walking Dead Chop Shop -- INNOCEAN USA
2013 -- Revlon Expression Experiment -- VML
2012 -- The Source Code Mission -- The Visionaire Group
2011 -- Coca-Cola Happiness Machine -- Definition 6
In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:
Email message campaign
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Integrated ad campaign
Rich media ads
Online newsletter campaign
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.
Judging for the IAC Awards will take place in February, 2018. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.