Arteric to Present on Practical Applications of Artificial Intelligence (AI) in Healthcare Marketing at Life Science Leader Summit

Two Case Studies Illustrate the Impact of AI on Accelerating Business, and the Insights That Result.

Arteric to Present on Practical Applications of Artificial Intelligence (AI) in Healthcare Marketing at Life Science Leader Summit
Summit, NJ, October 26, 2018 --( From session titles like “Managing Uncertainty” and “Future of Digital Pharma,” it’s clear that leading-edge strategies on healthcare marketing will rule the day at the Life Science Leader Summit, taking place on November 8 and 9 at the Westin Princeton at Forrestal Village. The Summit’s practical, yet forward-thinking agenda provides the perfect backdrop for Arteric president and chief strategist Hans Kaspersetz to share how Arteric leveraged artificial intelligence (AI) to help healthcare marketers discover unmet audience needs and uncover demographic opportunities that are invisible to conventional market research.

In his presentation titled “AI - Super Hearing for Healthcare Marketers. Detecting Weak-but-Important Signals of Customer Behavior,” Mr. Kaspersetz shares the results from two case studies. The first case study is of a blockbuster prescription brand that uncovered the opportunity to more effectively connect with the target audience and tell a richer story. These insights led to 202% year-over-year growth in traffic. The second case study is for a well-known OTC cold, cough, and allergy brand that uncovered a new target audience and contributed to the brand exceeding their targets two years in a row. Arteric’s work with AI was featured in the May 2018 issue of Medical Marketing and Media.

“Life Science Leader Summit is a gathering of senior-level marketing and business development leaders who apply digital technologies across the spectrum of pharma development and healthcare marketing,” explains Mr. Kaspersetz. “I’m looking forward to sharing how we added value to campaigns via AI, and equally excited to glean insights from some amazing discussions. The Summit’s workshop format makes this one of the most anticipated events of the year for me.”

Life Science Leader Summit delivers one of the industry’s most intimate and engaging experiences for commercial healthcare life science professionals. The invitation-only event provides a private forum of high-potential leaders to discuss and solve the biggest challenges facing their industry. Every seat is at a round table, and the event is focused on peers teaching and learning from each other. Every attendee is a speaker and a workshop participant who leaves the event with a set of action items to apply to their business challenges.

Frank Dolan, chief executive officer of Arsenal Advisors, the organizer for Life Science Leader Summit, shares these thoughts on Mr. Kaspersetz’s presentation. “The life science industry is at an inflection point which has executives searching for answers. Arteric is behind some of the major innovations in the space, which means our LS2 attendees will move from loosely understanding current trends to confidently seeing what a great future looks like with their campaigns.”

Mr. Kaspersetz continues, “The variety of topics and frequent interplay with thought leaders working through challenges similar to our clients’ provides a rich learning opportunity for our team. The conversations at Life Science Leader Summit keep us in sync with what’s being discussed B2B and B2C, and more importantly, why.”

Work With Arteric
Call Arteric at 201.546.9910 for guidance to help your brand succeed no matter how far and fast the technology landscape evolves. Ask for Hans Kaspersetz. The Arteric team is looking to take on new challenges.

About Arteric
Arteric is a pharmaceutical and biotechnology digital marketing agency renowned for its expertise in digital brand strategy, software engineering, data, search engine optimization, search engine marketing, CRM, and analytics. Arteric is the digital agency that will propel your clinical trials recruitment, premarket shaping, disease state education, brand launch, or brand revitalization forward with digital insights and execution that cannot be matched.
Ross O'Shea