Best Mobile Apps to be Named by Web Marketing Association
The best mobile applications in 86 industries will be named by the 18th annual Internet Advertising Competition (IAC) Awards. Companies or agencies wishing to nominate their mobile development work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2020.
“While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “Whether for the iPhone or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects.”
The 2020 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Integrated ad campaign
Voice Skills and Actions (New)
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2019 Best of Show for Mobile Apps was awarded to Hong Kong Trade Development Council for HKTDC Marketplace App.
Other past Best of Show winners in the mobile application category include:
2018 T3 for QuickTrip Route Planner for iOS
2017 TVGla for PetMOJI
2016 SapientNitro for Voice Cooking
2015 Franklin Templeton Asset Management (India) Pvt. Ltd for Fundtastic Cup
2014 Lowe Campbell Ewald for Navy: SeaPerch App
2013 RED Interactive Agency for Battleship: Destroyer Experience
2012 Nissan North America & Critical Mass for Nissan Versa iPad Experience
2011 HBO for Eastbound & Down S2 - Kenny Powers Home Run Fiesta
2010 imc2 for Pizza Hut iPhone App
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, eight agencies won this honor.
Judging for the IAC Awards will take place in February, 2019, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, DNA Communications Group, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Thermo Fisher Scientific, Tectis GmbH, TMP Worldwide, Universal McCann Interactive Websavvy Consulting, and Wunderman / Y&R.
The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.