Sound Payments and NRS Announce Partnership, Bringing EMV to More Pumps Nationwide

Partnership Delivers an Affordable Retrofit Solution to Enable EMV

Sound Payments and NRS Announce Partnership, Bringing EMV to More Pumps Nationwide
Jacksonville, FL, August 06, 2020 --( Sound Payments, a multi-channel technology company and National Retail Solutions (NRS), a subsidiary of publicly traded IDT Corporation and a leading provider of a Point of Sale network plus NRS PAY credit card processing, announced a partnership today that will bring EMV to the pump to more stations nationwide.

“We founded NRS with the mission to help independent retailers across the U.S. survive and thrive amidst goliath competition,” said Elie Y. Katz, president and CEO of NRS. “Many gas stations lacking a high budget for technology, experience challenges with integrating the backend of their pumps and minimart. Having the option to use one POS and payment acceptance venue for both gas pumps and the on-site store makes reconciliation for accounting less challenging for gas station owners and more convenient for their customers.”

With the need in the industry and the April 2021 deadline to enable EMV at the pump, the companies have aligned to help deliver a more affordable, retrofit solution. NRS is always looking to up the ante with its technological advances. Marrying its POS and NRS PAY payment acceptance services with the Petro industry is a natural next step.

“Our partnership with NRS means more stations will benefit from a semi-integrated solution that cost-effectively enables EMV at the pump,” said Andrew Russell, president of Sound Payments. “We understand the challenges stations face nationwide regarding the EMV pump upgrade, and we are proud to have a solution that helps.”

Sound Easy Pump™ supports QR code scanning, PIN-on-glass, MSR, EMV chip and PIN, NFC for Apple Pay and Google Pay, Bluetooth and Wi-Fi, and includes a built-in security camera. The device is simple to install with only one cord for power.

Sound Easy Pump eliminates the need to purchase new pumps and close stations during installation. The direct-to-processor transaction connection uses point-to-point encryption so it is more secure and will eliminate many types of fraud that are common today. In addition, the platform is flexible so it can easily support future innovations.

From its inception, National Retail Solutions has proven itself as the nation’s foremost point of sale network, with more than 11,000 systems throughout the US. The NRS POS+, with robust hardware and powerful software plus optional premium features and accessories, has fast gained popularity and prominence among small and midsized groceries, convenience, liquor and tobacco stores, and gas stations nationwide. NRS currently provides point of sale hardware and services to more than 300 independent stations, providing them POS hardware and software without pump connection.

About Sound Payments

Sound Payments is a multi-channel, diversified technology company that creates simplified, innovative solutions in the payments, petroleum and financial services industries. Petro Solutions provides technology solutions for the petroleum industry, including Sound Easy Pump™, which enables stations to cost-effectively install a retrofit solution at the pump that solves EMV. For more information, visit

About National Retail Solutions (NRS)
National Retail Solutions, Inc. (NRS), a subsidiary of IDT (NYSE: IDT) offers a point-of-sale (POS) platform for independent c-stores, gas stations, liquor and tobacco stores nationwide. The NRS platform provides robust hardware with powerful merchant software to help retailers compete more effectively, organize their business, attract customers and increase revenue. the POS includes a customer loyalty discount program, 1-touch Boss Revolution® pinless recharge, seamless integration with NRS PAY (and other) credit card processing, and more. With ads on customer-facing screens, during both in and out of transaction, manufacturers and advertisers can leverage the NRS platform to reach a broad, multicultural, urban consumer demographic. NRS' credit card processing division, NRS PAY, offers card processing services which integrate seamlessly with the point of sale system or can be used independently, in any industry; POS, online, or on-the-go with intuitive mobile software. NRS is a subsidiary of IDT Corporation (NYSE: IDT). For more information, visit
Sound Payments
Michelle Danisovszky