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Core Naturals Partners with Vitamin Angels in Support of Their Mission with Salba's Unique "Seeds of Mercy" Program

Core Naturals, the nutritional company responsible for introducing Salba, the ancient Aztec "Superseed," to the US, has partnered with Vitamin Angels, the unique non-profit organization dedicated to providing vital nutrition globally for more than 14 years. Salba is the richest whole food source of omega 3 and fiber found in nature, and is the star in Core Naturalsí Seeds of Mercy Program.

Winter Springs, FL, May 28, 2008 --( Core Naturals, the Florida-based nutritional company who brought Salba to the United States, is proud to announce their partnership with Vitamin Angels, the unique non-profit organization dedicated to providing vital nutrition in the form of supplements globally for more than 14 years. Core Naturals has quickly established an excellent reputation as a developer and marketer of premium ingredients for the nutrition, nutraceutical, and functional food markets, and in keeping with their bent toward innovation has created the unique "Seeds of Mercy” Program. The Vitamin Angels are devoted to providing basic nutrition to developing countries, communities, and individuals in need. The organization has set its sights on the issue of childhood blindness, with plans to eliminate this condition by the symbolic year 2020, through the distribution of Vitamin A to at-risk children around the world, through their current campaign, called Operation 20/20.

Core Naturals' CEO, Mitch Propster, shares in this worthy mission, which is harmoniously in line with his company's own goals to help provide nutrition globally. That is why Core Naturals has decided to announce their alliance with Vitamin Angels at Expo West show by creating their own unique program called "Seeds of Mercy.” This program is designed to bolster the success of the Vitamin Angels organization by securing contributions from the sales of Salba products. By educating the public about Salba, the company can simultaneously educate them about the mission of Vitamin Angels.

Core Naturals has made a pledge and a sincere promise: Every time a bottle of Salba Whole Seed, or Salba Ground Seed, is purchased, Core Naturals will donate .25 cents to Vitamin Angels, the amount that the Vitamin Angels organization has specified can help one child from blindness. Over the course of four years, when children are most vulnerable, the Vitamin Angels' total expense is $1. This covers the cost of two high dose vitamin A and anti-parasitic supplements given each year to a child from the ages of 2 to 5."Malnutrition is the underlying cause of half of all deaths of children under the age of 5 and Vitamin Angels provides a low-cost, low-tech solution to this major global health problem. Vitamin A supplementation is proven to be a contributing factor to the dramatic decrease in worldwide deaths among children under the age of 5,” says Howard Schiffer, president of Vitamin Angels, the only group organized to completely eradicate vitamin A deficiency on the planet by the year 2020. "All the donations will help fight the global malnutrition epidemic and save the lives and eyesight of children around the world.”

About Vitamin Angels

Vitamin Angels is the only non-profit entirely dedicated to providing vital nutrition, in the form of vitamins and supplements, to those in need, both internationally and domestically. In the last 3 years, Vitamin Angels has successfully distributed more than 300 million vitamins and other supplements, in more than 80 countries worldwide. To learn more about Vitamin Angels and Operation 20/20, visit

About Core Naturals

Core Naturals is on a mission of locating and authenticating the latest in nutritional science and proprietary formulations. They specialize in those nutrients that respond to consumer market trends, as demonstrated by the successful launch of their flagship product, the ancient whole grain "superseed” called Salba. For additional info, visit or call 1-888-499-8665.

Contact Information
Bryer Advertising & Public Relations
Linda Roxanne Bryer

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