The PIO, Pico Improvement Organization Hires Major Westside PR firm, Peakprgroup

The PIO, Pico Improvement Organization has hired major PR firm Peakprgroup to spread the awareness of Pico Blvd., and all it has to offer. Peakprgroup is familiar with zip codes as clients, they are the successful PR firm behind Santa Monica's trendy Montana Avenue.

Santa Monica, CA, June 29, 2008 --( Pico Blvd. joins the PR ranks of leading Westside PR firm Peakprgroup.

The PIO, Pico Improvement Organization ( has proven its dedication by following in the steps of Santa Monica’s Montana Avenue and hiring the highly successful Peakprgroup. (

The Pio is committed to promoting business and commerce within the Santa Monica Pico Blvd. Business Improvement area. Their aim is to constantly promote goodwill between the business community and the residential areas immediately adjacent to the Blvd. Major landmarks include the Saturday farmer’s market, Fox studios, Valentino's restaurant, KCRW, Casa Del Mar Hotel, Shutters on the Beach, The Daily Pint, a brimming art community, as well as many boutiques, galleries, cafes and clubs.

Christine Peake is the president of Peakprgroup, which is located at 1131 Montana Ave, Santa Monica, CA 90403. Peakprgroup are rapidly becoming the number one west side PR firm. Representing such clients, as the prestigious Montana Avenue, which has over 150 stores & businesses, International jewelers Frey-Wille, renowned artist Roni Stretch, Emmy award winning stylist Brenda Cooper, Hope Wine, and acclaimed children’s author Audrey Lavin as well as individual retail stores. They have an impressive stable of clients and are delighted to welcome the PIO to join them.

Christine Peake