ESWC 2008: win.rar GmbH Attends European Software Conference

The publisher of WinRAR is a sponsor of the European Software Conference, taking place from Nov 8th to Nov 9th 2008 in Berlin.

Berlin, Germany, November 08, 2008 --( win.rar GmbH, the official publisher of the compression software WinRAR and the RARLAB products is participating and sponsoring the European Software Conference ( from Nov 8th to Nov 9th 2008 in Berlin. The European Software Conference is in its eighth year: this venue is a meeting of the micro-ISV community, software developers, and small software companies over a two day period to exchange experience and information. As conference sponsor, win.rar GmbH hopes to support software authors and to present themselves as a competent publisher of high-quality products.

win.rar GmbH has succeeded in establishing an international sales network with WinRAR since 2002 and is represented by distributors, resellers, and affiliates on all six continents, in over 80 countries. These partners sell WinRAR and RAR in more than 45 languages and for all popular operating systems. WinRAR is “Number One” especially in the Asian markets, due to its compatibility with the character sets used there.

“We started selling WinRAR and the RARLAB products in 2002 and have been able to increase sales considerably since then and have established WinRAR as a powerful compression tool,” reports Öncül Kaya, Managing Director of win.rar GmbH.

win.rar GmbH’s objective is to provide as many customers as possible with support in their own languages. “We consider it our job to manage international sales business as a centralized service provider and, at the same time, to assist local partners in promoting and expanding their business activities,” Öncül Kaya explains. “In this way both our customers and our partners profit along with win.rar GmbH.”

win.rar GmbH has recently succeeded in acquiring various well-known hardware manufacturers for software bundling campaigns. WinRAR software now comes preinstalled on laptops from HCL, MSI or HannStar; additional bundling campaigns are in process.

With headquarters in Berlin, win.rar GmbH profits from this centralized business location between East and West. “From here we can easily maintain contact to the important markets in Eastern Europe,” Öncül Kaya says.

Anyone interested in finding out more about WinRAR and the services provided by win.rar GmbH can do that at the European Software Conference, either by setting up a meeting (write to: or simply stopping by at the company’s stand there.

About WinRAR
WinRAR is a 32-bit Windows version of the RAR Archiver, the powerful archiver and archive manager. RAR files can usually compress content up to 30 percent more effectively than ZIP files. WinRAR’s most important functions include extremely powerful document and multimedia file compression, processing of other archive formats, long filename support, programmable self-extracting archives (SFK), damaged archive repair, authenticity verification, embedded file comments, and archive encryption. The command line version of RAR is available for Linux, DOS, OS/2, FreeBSD and MAC OS X. Pocket RAR, the free WinRAR version for Pocket PCs, WinRAR for U3, and the new WinRAR Unplugged complete the WinRAR product range.

About win.rar GmbH
win.rar GmbH, has been the official distributor of WinRAR and RARLAB products since February 2002 and handles all support, marketing, and sales related to WinRAR & win.rar GmbH is registered in Germany and is represented worldwide by local partners in more than 70 countries on six continents. win.rar’s declared objective is to provide first-class quality support and to optimize their software to meet the requirements and in accordance with the feedback of their customers. For more information about WinRAR and win.rar GmbH go to

win.rar GmbH
Benjamin Ronnenberg
+49 30 28886758