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In the Company of Sacred Cows: a True Story of Organizational Turnaround


Newly released book "In The Company of Sacred Cows" tells the story of Ottawa based telecom producer Mitel Corporation’s struggle to survive during the last economic downturn – and its dramatic turnaround, led by authors Geoff Smith and Stephen Quesnelle. Together they worked to help the company emerge both competitive and 40 times more profitable.

Ottawa, Canada, April 22, 2009 --(PR.com)-- It’s no secret that good economic times have temporarily left us and an 8-year bull run in the markets is over. Unfortunately boom times breed “sacred cows” – the entrenched processes and policies that prevent organizations from meeting lean times head on and getting competitive again. In The Company of Sacred Cows tells the story of Ottawa based telecom producer Mitel Corporation’s struggle to survive during the last economic downturn – and its dramatic turnaround, led by authors Geoff Smith and Stephen Quesnelle. Together they worked to help the company emerge both competitive and 40 times more profitable.

From the financial sector to the automotive industry, this book is a must read because it doesn’t matter what business you are in, the one thing that all organizations have in common is people. “People don’t resist change – they resist being changed. To be successful you have to learn how to make change with people and not at them. Without employees engaged in the change effort, the sacred cows will live on and eventually trample any gains that you make,” says co-author and change specialist Quesnelle.

“In our case, there were some big sacred cows to face up to,” says co-author and Mitel’s former VP of Research and Development Geoff Smith. “We were too slow getting innovative products out the door and when we finally did ship new products our quality was not good. We had lost sight of the customer and the end goal of making money. There was a lot of navel gazing and finger pointing going on.”

Part case study and part how-to manual, the book provides all the lessons learned in the change program, what worked and what didn’t. “Some authors use hypothetical situations and mythical characters to tell their story,” says Quesnelle. “We wanted to take the readers right inside a dysfunctional company and show them things that they could relate to in their own organizations today. We know that history often repeats itself so we wrote the book to help others learn from our experience.”

In the Company of Sacred Cows: A True Story of Organizational Change, by Stephen Quesnelle and Geoff Smith. Authorhouse, 2009. ISBN 978-1-4389-5260-4 (hc) Hard cover/$35.50 USD. Available from www.sacredcowcompany.com, Authorhouse.com, Amazon.com, BarnesandNoble.com, and Booksamillion.com.

About the Authors:
Geoff Smith and Stephen Quesnelle are managing partners at Sacred Cow Company – a firm specializing in organizational change and company turnarounds. Visit them at www.sacredcowcompany.com

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Contact Information
sacred Cow Company
Stephen Quesnelle
780 717 5681
Contact
www.sacredcowcompany.com
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Press Release
Book Release
Filename: PressRelease20090420.doc

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