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New York Fashion Week Initiative Breaks International Brands Into USA Market

Nolcha offers global fashion designers a full service program for runway shows, accessory exhibition and industry introductions.

New York, NY, August 10, 2009 --( Now in it’s third year, Nolcha will showcase American and international independent fashion designers in New York City on September 14th -18th 2009 at Nolcha Fashion Week (NFW) hosted at the iconic Bohemian National Hall in association with Czech Republic Consulate General, which includes more than 32,000 square feet of space.

The Award Winning event has rapidly become a home for emerging fashion talent to exhibit collections and introduce their brand to the New York fashion market. The landmark venue will house runway shows in the magnificent ballroom, an accessory exhibition in the spacious delegate conference room, cocktail parties at the upscale bar as well fashion business seminars in the 70-seat state-of-the-art theater.

Designers continue to recognize the growth and business opportunities of the Nolcha platform in both New York City and London; with the first event in New York in 2007 showcasing 22 designers, and the lineup for the upcoming event has more than doubled, with over 50 apparel and accessory emerging brands participating.

Featured designers include: Jessica Joyce, MinnaK, Nadia Nour, Pizzuto and Siskova.

New to the schedule is the Ethical Fashion Preview at the Carlton Hotel on September 14, 2009 supported by Aveda, Bel Esprit Showroom, Clarins Skin Spa and Starbucks. This event will spotlight fashion designers who create collections using environmentally friendly materials and processes, and manufacture their collections respecting fair trade and fair wage principles.

“By providing a team of professionals established in the fashion business, Nolcha helps foreign designers navigate through the challenging waters of retail outlets, showrooms, buyers and other complex business matters someone new to this market would have no idea how to do,” said Ally Gunduz, CEO of Swissnyc and Global Business Director of Manhattan Chamber of Commerce. “In today’s competitive market, Nolcha offers innovative programs that bring talented designers the hope of being the next star in the fashion world–that’s priceless.”

Prestigious corporate brands continue to support the program that Nolcha is providing the future of the fashion world; September 2009 sponsors include New York Sports Club, Aveda, Clarins Skin Spa, EDUN LIVE, Paul Mitchell, Starbucks, Riazul Tequila, Don Q Rum and Selve – The Luxury Shoe Customizer.

About Nolcha Fashion Week: New York
Award Winning Nolcha Fashion Week held simultaneously with New York Fashion Week consists of runway shows featuring emerging and independent designers, accessory exhibition, industry networking events and fashion business seminars held by reputable New York fashion business industry figures.

About Nolcha
Nolcha is an award winning multi-faceted media and events platform, offering opportunities in the New York fashion business market, and operates an online fashion network, a print publication, and major annual events for the independent fashion industry and related retail businesses. Nolcha offers cost effective resources to aspiring and veteran fashion professionals; initiatives include Nolcha online, Nolcha Fashion Week: New York, London Fashion Week partner events, Independent Retail Week and Dress the Band competition.

Contact Information
Kerry Bannigan

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