St Louis, MO, September 18, 2009 --(PR.com
)-- A new E-book has just been published to help financial and investment firms master the concept of Internet marketing. The book includes website construction, social networking, search engine optimization (SEO), pay per click advertising and many other topics. This book is written specifically for financial advisors and investment firms to help them use Internet marketing to reach their target prospects and clients. The 22-page book provides an easy overview of all these topics, along with specific checklists of actions to take. The E-book can be downloaded for just $15 at the following page: Internet Marketing for Financial and Investment Firms.
Financial and investment firms have been slow to use the Internet to their advantage. The E-book explains why the Internet is actually More important than traditional media- it allows financial and investment advisors to target only their ideal prospects. More of the ideal prospects visiting your website and seeing you on social networking sites means more of the right clients. The book also covers items specific to the investment industry such as compliance issues.
The E-book answers many common questions about Internet marketing, such as “How does my website get ranked in search engines for specific keywords.” The book not only explain how this works, but shows you how to improve your search engine rankings. The book also points out many common mistakes financial advisors and investment firms are currently making on their websites. Numerous examples help show financial firms how to improve their website and their presence on the Internet.
About the Author: Mel Marten, CFA is the founder of both ClaroConnect.com and ClearBlueMarketing.com. Marten has over 15 years of experience in the investment industry, starting his career as a top-ranked investment analyst and moving on to consult to financial advisors on practice management issues. He has been widely featured on CNBC, CNN, Bloomberg and quoted in the Wall Street Journal.ClaroConnect.com
is a better way for individuals to find the right financial advisor. The website provides a free, unbiased search engine which allows investors to screen through financial advisors by criteria like location, qualifications, fee structure and many others. Investors can then read detailed profiles on matching advisors and contact the ones who might be a good match. Advisors can post their profiles on the site to receive leads from their target clients.ClearBlueMarketing.com
is an Internet marketing firm for financial and investment firms. ClearBlueMarketing provides website consultation, search engine optimization and link building for the websites of financial advisors, financial planners, investment advisors and other financial firms. This helps drive more targeted traffic from ideal prospects to an investment firm’s website.