Orem, UT, December 09, 2009 --(PR.com
, the industry leader in eBay market research, reports that HammerTap keyword research information given to a radio listener on November 18 led the listener’s listing to be the 12th most watched puzzle on eBay this week, according to www.collectorsweekly.com.
During an interview on the radio program “The River, The Ranch, and The Bay” (www.rrbradio.com), Jen Cano, HammerTap Vice President of Education, reported that puzzles in the “1970s to Present” category sold 38% of the time with an average selling price of $9.59.
Cano used the HammerTap keyword search tool to tell one listener, Betsie Bolger Mott (“eBetsy”), which words performed better than average. The suggestion was to use these keywords in her eBay puzzle listing title to increase the visibility of her listing and attract more bidders.
"We listed our eBay item #390124667252 using HammerTap's keywords Springbok, Xmas, and New,” says Mott. The listing ended with 67 viewers and sold for a price well above the average.
“Many eBay sellers wonder if it’s too late, at this stage in the holiday selling season, to increase bids and sales,” says Cano. “But there are still a number of ways sellers can influence sales on the products they will list for the next few weeks. Research is one of them.”
Cano’s HammerTap eBay research also revealed that the top-selling puzzles this season are Wrebbit Puzz 3-D puzzles, which sell 78% of the time and Springbok puzzles, which sell 45% of the time. The HammerTap keyword search tool shows that for Wrebbit puzzles, the words “new,” and “puzz3D,” cause a significant increase in sales price for this brand. Also, 100% of puzzles with the word “puzz3D” sold over the last 30 days. Springbok puzzle listings that included the word “Nutcracker” sold 83% of the time.
Cano’s next interview on this topic is to air December 16 at 8pm EST on “The River, The Ranch, and The Bay” radio (www.rrbradio.com).