"Calendar Keys" at YourCancerversary.com Commemorate Cancer Survivorship Milestones

Calabasas, CA, January 10, 2011 --(PR.com)-- Not Just Any Old Day...It's YOUR Special Day® recently launched www.YourCancerversary.com, a website devoted to helping people acknowledge, celebrate, and share milestones in cancer survivorship.

On the site, users can share their "cancerversary" stories with theYourCancerversary.com community and purchase commemorative "Calendar Key" necklaces and key rings for only $45.

Custom-made and personalized in the USA, the Calendar Key (3/4-inch-wide by 2-inch-tall) is available with a silver-, gunmetal-, antique brass-, or gold-plated finish, and comes on either a matching 30-inch ball chain or key ring. Attached to each Calendar Key is an enamel ribbon charm which is available in multiple colors to designate specific cancers. Customers select a special date on the key's imprinted calendar, which is marked with a Swarovski crystal (20 crystal colors available). The cost per keepsake is $45, making it a very affordable gift item.

"Cancer is a life-changing event, not only for the patient, but also for family and friends. Recognizing milestones can help survivors put their cancer experience into perspective and acknowledge the changes in their lives," says Michele Esposito, designer and founder of Not Just Any Old Day...It's YOUR Special Day®. "I created the Calendar Key to commemorate life changing moments in the form of a highly personalized "Datesake" all the way down to the gift-enclosure card," says Esposito. "Then, I launched YourCancerversary.com to help cancer survivors share their experiences and milestones with others worldwide."

The "Your Cancerversary Calendar Key" necklace and key ring are part of an entire line of unique celebratory "Datesake" jewelry and giftware at www.NotJustAnyOldDay.com andwww.YourRecoveryDay.com.

With each Calendar Key sale, 15% of the proceeds are donated to actress Fran Drescher's Cancer Schmancer Movement and Foundation (www.CancerSchmancer.org) and an additional 15% of proceeds are donated to Tigerlily Foundation (www.TigerlilyFoundation.org).

About Not Just Any Old Day...It's YOUR Special Day®

Not Just Any Old Day...It's YOUR Special Day® is known for its patented and popular Calendar Key "Datesake," which is available in a range of metals and finishes and on a variety of jewelry and gifts items. Each piece is custom made and hand marked with a Swarovski crystal. For more information, visitwww.NotJustAnyOldDay.com, www.YourCancerversary.com, and www.YourRecoveryDay.com.

About The Cancer Schmancer Movement and Foundation
Actress Fran Drescher, a uterine cancer survivor, launched her Cancer Schmancer Movement and Cancer Schmancer Foundation after not receiving the proper diagnostic tests in her own treatment process and missing an early detection opportunity. Her mission is to help transform women from patients into medical consumers, and to shift the nation's priority from searching for a cancer cure toward prevention and early detection of cancer. For more information, visit www.CancerSchmancer.org.

About The Tigerlily Foundation
The Tigerlily Foundation was founded by Maimah Karmo after she was diagnosed with breast cancer at 32 years old. The Foundation's mission is to educate, advocate for, empower and provide hands-on support and services to young women before, during, and after breast cancer. For more information, visitwww.TigerlilyFoundation.org.

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Contact
Not Just Any Old Day...It's YOUR Special Day
Michele Esposito
818-359-5948
www.yourcancerversary.com
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