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San Francisco Sketchfest Uses StreamSend Email Marketing to Share the Laughs

StreamSend, a leading email marketing software provider, is helping SF Sketchfest: The San Francisco Comedy Festival build awareness and reach its audience of comic fans.

Sacramento, CA, March 21, 2011 --( StreamSend, a leading email marketing software provider, is helping SF Sketchfest: The San Francisco Comedy Festival build awareness and reach its audience of comic fans. The festival just celebrated its tenth anniversary, and has used StreamSend to build its fan relationships for most of those years.

SF Sketchfest is a nationally renowned comedy festival founded in 2002 by Bay Area actor-comedians David Owen, Janet Varney and Cole Stratton. The festival takes place every January for several weeks in a variety of San Francisco venues and features sketch, improv, stand-up, film and special tributes and panels. Recent performers have included both emerging stand-up talent and comic actors from shows such Saturday Night Live and Kids in the Hall, and top names like James L. Brooks, Garry Shandling, Candice Bergen, Cloris Leachman, Dan Aykroyd, Neil Patrick Harris and Fred Willard.

As a grassroots event, SF Sketchfest showcases live comedy, but needs to take marketing seriously, so most attention to that effort has been staying in touch with comedy fans and keeping them up on the festival and other events year round. Early on, the directors saw the value of using email to reach those fans and started by doing it themselves. But as the numbers grew, so did the hassles of maintaining email lists and mailings and keeping the operation running smoothly. They searched for an easy-to-use, effective solution and found email marketing provider StreamSend.

StreamSend lived up to its reputation and has helped email become the festival’s most consistently successful communications tool, now reaching over twelve thousand fans with a variety of newsletters and show alerts year round. Helping festival directors handle the challenges of email campaigns on all fronts, StreamSend supplies them with clear, detailed response and delivery analysis, helping guide future mailings and maximizing delivery rates.

“StreamSend makes it easy for us; it’s a great marketing tool,” said David Owen, co-festival director. “Using just StreamSend and social media – no print, radio or TV – we can sell out shows of more than a thousand people. It’s that effective.”

Next up on the schedule of SF Sketchfest’s ongoing comedy presentations is Cinematic Titanic, featuring the original cast and creator of Mystery Science Theater 3000, at the Castro Theater in San Francisco on Friday, May 6, 2011. More information at

About StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing software solution designed to help businesses make the most of their time and money when sending an email newsletter or other email campaigns. StreamSend offers a number of industry-leading standard pricing plans and also has strong private-label and affiliate programs. Started as part of EZ Publishing, a web hosting and design company founded in 1998, StreamSend is now the company’s flagship product.

Contact Information
StandPoint Public Relations
Jim McNulty

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