Danbury, CT, June 06, 2011 --(PR.com
)-- When Honeywell Consumer Products Group recently relaunched their Prestone® Bug Wash®, they selected TFI Envision, Inc. again to continue down the road they had paved with the new line look architecture established with Prestone® DeIcer Windshield Washer Fluid.
A dramatic, bright red and yellow, bi-lingual banner, placed prominently across the front label proclaims superiority, and challenges the leading competition. The patented formula label shows a lush environment, a "dazed" bug icon and product benefits. Positioned next to the competitor in automotive stores, and national chains like Walmart, it makes for a compelling shelf set. Because 90%* of driving decisions depend on good vision, a clean windshield is imperative (especially with the increase of warm weather factors such as bugs, bird droppings and tree sap during high driving season.)