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School of Rock Coral Springs

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The National Franchise, School of Rock, is Now Open in West Broward

School of Rock West Broward to host Grand Opening Bash and fundraiser for Ronald McDonald House Charities of South Florida, on October 15, 2011 to celebrate the opening of its newest franchise location in Southwest Ranches, Florida.

The National Franchise, School of Rock, is Now Open in West Broward
Southwest Ranches, FL, October 05, 2011 --( School of Rock, the national brand leader in music education for kids, is thrilled to announce that a new franchise school at 6880 Dykes Road, Southwest Ranches, Florida, is now open. This is the second location to open for Co-Owners Craig Zim and Richard Salit. Their first location is in Coral Springs, and opened in January, 2008.The entire community and nearby towns are invited to attend a celebratory, Grand Opening Bash and fundraiser for Ronald McDonald House Charities of South Florida, on October 15, 2011 from 2:00PM-5:00PM at the Southwest Ranches location. The celebration and open house will feature, live music, food, raffles, giveaways and a special appearance by Big105.9’s, radio personality, Doc Reno.

Craig Zim, an attorney by profession, brought School of Rock to Florida, when he opened the first franchise location in Coral Springs in 2008. The idea was given to him by his youngest son, Jared, whom had a friend who attended the School of Rock in New York. “I thought to myself, what an amazing concept. Teaching music using classic rock and then being taught to perform, this is an awesome way to build self confidence, as well as, self esteem in children. I want to be part of this!” exclaims Zim. Not a stranger to the music community, Zim, who resides with his family in Weston, Florida, comes from a musical family. His father is the international performer, Sol Zim and Craig has performed with him since childhood. The strong musical gene has carried on to his three, musically talented sons, all of whom participate in School of Rock.

In January, 2010, Zim decided he needed to take on a partner to manage the daily operations of the school and really help the school take off. Zim joined forces with Richard Salit, an avid School of Rock supporter, whose children all attended the School of Rock and Salit became the General Manager. The two have worked together to improve the program and significantly increase enrollment of the Coral Springs school.

Richard Salit, a software development manager before getting involved in the School of Rock, is Co-Owner and serves as General Manager of both the Coral Springs and West Broward locations. Salit, resides in Coral Springs with his wife and four children. A musician in his own right, Salit has been in several local bands. He is always eager to pick up his guitar and "jam" with the students. Looking towards the new school, Salit chimed in, "It's exciting to be able to bring the School of Rock concept to the communities in West Broward. It's great to see the accomplishments of our students, at the school, at their performances and most importantly, how we positively affect their lives."

Zim and Salit, along with their Senior Music Director, Burny Pelsmajer, are looking forward to bringing their School of Rock team and expertise to West Broward. Other music programs try to imitate, but there is nothing that can compare to School of Rock. The Grand Opening Celebration and Open House is a fantastic way to introduce School of Rock to Southwest Ranches and the surrounding communities.

School of Rock’s proprietary performance-based curriculum teaches students to play rock music in a unique and interactive way. There are weekly individual lessons on guitar, bass, drums, keyboard & vocals and weekly group sessions with seasonal performances.

About School of Rock:
For more than a decade, School of Rock has been teaching kids to rock on stage and in life. We believe the best way to learn music is to perform music in a rock band. We take students from the lesson room to the stage, developing both their confidence and musician ship with programs designed for all skill levels. Today School of Rock operates 69 schools in 25 states and Mexico. We are expanding to meet the tremendous demands of parents who want enriching afterschool programs for their kids who want to play music. With opportunities available nationwide, it’s an exciting time to become a School of Rock franchise owner. For more information about School of Rock, please visit

Contact Information
School of Rock, West Broward
Rich Salit, General Manager & Co-Owner
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