CPX Interactive Creates Advertising Technology Incubator to Support and Grow Industry Start-Ups

Digital media entrepreneurs can make their case for early funding and resources.

New York, NY, April 03, 2012 --(PR.com)-- Digital advertising company CPX Interactive today announced an incubator initiative to support the advertising technology space. CPX will review start-ups in the sector that are in need of early funding and overhead support and infuse the selected companies with capital and resources to help clear typical early-stage hurdles, including: core employee salaries, sales and marketing efforts, ad-serving execution, creative development, technology, and more.

“The CPX Incubator initiative was born out of our bootstrapped company’s entrepreneurial DNA. There are many exciting early-stage digital media projects being developed right now and we feel it’s our responsibility and privilege to help advance the industry by uncovering and supporting start-ups that can be the future of this sector,” said Mike Seiman, CEO and founder of CPX Interactive. “Many brilliant entrepreneurs in need of initial funding and support don’t require – or want – the involvement and oversight of typical VCs. If we can help by providing the limited capital and overhead they need and offering our unique expertise along the way, then we think there are significant synergies to explore.”

CPX will consider business plans primarily focused on advertising technology, with a specific eye toward those that could most benefit from a close relationship with CPX’s global distribution engine. Initial conversations between CPX and selected entrepreneurs will address specifics such as ownership percentages of any newly formed limited liability corporations (LLC), salaries for staff and allocation of CPX resources.

CPX is specifically seeking projects in the following areas:

- Social gaming and app development
- Yield optimization
- Data and analytics
- Demand-side platforms
- Mobile ad-serving and optimization
- Social targeting and optimization
- Rich media and dynamic creative

Entrepreneurs can visit www.cpxinteractive.com/cpxincubator for more information and to apply.

About CPX Interactive

CPX Interactive is a digital advertising company consistently serving more than two billion daily ad impressions. Its global distribution engine includes both a private marketplace of more than 4,000 quality publisher sites and an on-demand network with access to virtually every major aggregator of digital media. CPX campaigns are churned through a continuous cycle of planning, execution, optimization, reporting and analysis – each leveraging the company’s unparalleled scalability. CPX has proven success with more than 300 major brands worldwide. For more information, visit http://www.cpxinteractive.com.
CPX Interactive
David Shay, EVP - Marketing
(212) 324-4940