Philadelphia, PA, October 10, 2012 --(PR.com
)-- Pitching your investment opportunity in a sea of 25 other start up companies can present a huge challenge for a company to stand out. “I knew we were going to have to do something truly unique to get this company’s vision and market solution noticed among so many excellent, well coached companies at Early Stage East’s 'Club Pitch' on Thursday,” said Martin Uniacke, CEO of Lorikeet. “I indicated to Dr. Mike that he was going have to write and perform a rap just for the occasion and that - meaning no offense - he would have to reach these investors with the same method he uses to get these kids to pay attention in the classroom.”
“So when the press covering the event, Technically Philly, mentioned us by name and included video of our presentation as the most memorable (full story here)
'for better or worse'... I will take it, because it means we broke through the noise,” said Uniacke.
“David Freschman puts on a first class entrepreneurial event and has done so for fifteen years,” noted Stephen Kramer, co-founder and President of Lorikeet. “We witnessed a keynote presentation by Blackboard founder Michael Chasen (an alumni of the first ESE event, fifteen years ago) whose company’s valuation exceeded $1.8 billion a few years ago. Couple that with the moderator being Daymond John, founder of FUBU and a host on ABC’s Shark Tank, and you know you are in for some stiff competition. The speech by Cheson really got to me; this was a guy with a dream about educational technology whose first big break was at this event in 1998,” said Kramer.
“Our vision is to make the methodologies I have developed in the special education classroom available, through a cloud based solution, to every parent looking to even the playing field for their child on the autism spectrum or with other special needs,” stated “Dr. Mike” Mallee. Mallee is the co-founder and author of the MEL™ (Method for Eager Learners); the bedrock of Lorikeet’s intellectual property. “Consider the amount of content available through a service like Netflix™ and the multiple platforms over which it is delivered. We want our content delivered in the same way,” said Mallee. “We know the method I developed reaches these children; we had an outside firm interview the parents and conclude that there was a significant impact parents attributed to the program. They’ve seen their child speak for the first time or learn to read after years of being told he or she could not. Parents deserve this very affordable library of aids and programs that give them what they need… a means of breaking through to their children.”
“These programs are available at LorikeetLearning.com and are catching on regionally,” announced Uniacke, citing September as the company’s best sales month. “We need to raise the capital to make an inexpensive offering to parents, so they can teach it in their homes with an Apple iPad or other touchscreen based technology. It turns out that everything we designed for the ‘Smartboards’ of today’s modern classroom can be easily converted to HTML5 for use on these devices.”
“Marketing to schools is not our only answer: we need the investment to market to parents; the schools will follow. If we have to ‘sing for our supper’ to get investment, we will- at events like these or on Oprah, Letterman, or Shark Tank... anywhere we need to be to get the investment to deliver this Godsend to those who need it,” stated Mallee. “I won’t stop until we have raised the money. The company is named after a dancing/singing bird for a reason; it is what we do to be remembered by the children, and now by the investors!”
Growth plans for the company include raising capital to build on the successful launch of the website and digital product delivery mechanisms. The company also employs an on-demand print service for teachers who require a physical manual to teach the lessons.