Los Angeles, CA, December 19, 2012 --(PR.com
)-- Elite SportZ Band, LLC, providers of the latest compression-based back warmers for athletes, is pleased to announce that Dr. Larry Nassar, USA Gymnastics National Medical Coordinator, has joined the company as partner and advisory board member.
With over 30 years of experience working with gymnasts, cheerleaders and dancers, Nassar is one of the most respected names in sports medicine. Nassar was most recently in the spotlight while serving as head team physician for the United States gymnastics teams at the London Olympic Games. Nassar also has extensive knowledge and experience in product development. He received a patent on his Nassar System ankle brace for gymnasts in 1990.
Based on his expertise, Elite SportZ Band, LLC asked Nassar to evaluate the company’s Z-10 compression back warmer
. After testing the Z-10 in the gym, Nassar recommended the Elite SportZ Band Z-10 for “its warmth and tactile stimulation of the core muscles.” Impressed with the Z-10, he is now enthusiastic to become a partner and join the advisory board. His role will include product quality improvement and new product development.
“Nassar works with world-class athletes across sports and has kept an eye out for new solutions that can reduce injury and improve the safety and longevity for all athletes,” said Elite SportZ Band, LLC Founder Kari Smith. “Dr. Nassar brings the knowledge and experience needed to better identify the need for additional products. We are honored that he has agreed to join our advisory board and look forward to working with him as a partner to extend our product line.”
Doctor Nassar is an Associate Professor of Sports Medicine and Team Physician in the College of Osteopathic Medicine at Michigan State University. He is also a Member of the International Association of Dance Medicine and Science. Dr. Nassar has accumulated many awards throughout his medical career. A partial list includes the following awards: USA Gymnastics Shirley Marshack Memorial Award for the Development of the Talent Opportunity Program, United States Women’s Gymnastics Elite Coaches Association National Contributor of the Year, and Gymnastics Service Award Presented by the USAG Athlete Advisory Council.
“When it comes to knowledge of athletes and the pain and injuries related to intense training, you can’t find a better source of information than Dr. Nassar,” said advisory board member Dr. Leanne Sakamoto, Pharm.D. “With direct access to athletes using our products, he will provide invaluable feedback. Elite SportZ Band, LLC is well positioned to become the ubiquitous back safety solution for all athletes.”
Since its launch in July of this year, Elite SportZ band has focused the product launch within the gymnastics community, working with a variety of NCAA and Olympic gymnasts. The product available is the Z-10 band, a state-of-the-art athletic compression garment
inspired by traditional back warmers. Commonly worn by gymnasts and dancers in Russia and Eastern Europe for decades, back warmers are tubular, elastic, fabric garments that fit tightly around the lower torso. Painstakingly redesigned for today’s athletes, the Z-10 provides optimal, warming compression and enhanced activation of the key core abdominal and lower back muscles. The Z-10 is a a new tool for athletes seeking enhanced core performance and injury prevention by providing full lumbar support while maintaining full mobility.
In 2013, Elite SportZ Band will expand its marketing to additional sports and will begin efforts to launch additional products.
Elite SportZ Band is a California-based company focused on protecting athlete’s backs while also enhancing performance with their compression garment inspired by traditional back warmers. We offer bands in sizes appropriate for young children through adult sizes. Our products are sold direct to consumer through our website, www.EliteSportzBand.com
. We encourage customer feedback through our social networks including Facebook and Twitter. For more information about our company and available products, please visit our site.