Boca Raton, FL, May 30, 2013 --(PR.com
)-- The new hair smoothing and hair rejuvenation products created by Peter Coppola
will be unveiled at the 2013 Premiere Orlando International Beauty Event. Premiere Orlando, one of the largest beauty trade shows for members of the professional beauty industry, will be held on June 1 – 3, 2013.
In addition to showcasing Coppola’s newest hair smoothing products, a drawing will also be held at the event to celebrate the line launch. Peter Coppola will be giving away one brand new Fiat 500 Pop to the winner of the sweepstakes, as well as other fabulous prizes. The Fiat 500 Pop is a stylish Italian car that is not yet available for purchase in the United States. Entries into the sweepstakes can be made at the event, with additional entries available through Peter Coppola’s Facebook page.
Peter Coppola’s Keratin Concept Collection includes a ground-breaking, proprietary formula that combines hair smoothing keratin protein with anti-aging ceramides. The result is a series of products that smooth hair, boost body, reverse signs of hair damage, and promote the overall strength of hair. The products not only provide smoother and more lustrous locks, but also restore hair’s youthful look and texture, and they do so using safe formulations that contain no formaldehyde or aldehydes.
The Peter Coppola Keratin Concept Formaldehyde-Free and Aldehyde-Free hair smooth treatment was devised based on Coppola’s decades of experience in the hair industry and his expertise in the hair smoothing process. With his new Keratin Concept formula, his goal is to transform the way people treat their tresses. The new products offer an advancement over other products in the market that over-promise and under-deliver. The key to Coppola’s newest hair smoothing products is in the proprietary formula that combines keratin protein with ceramides – something that has not been achieved in hair smoothing treatments ever before.
“The industry has become saturated with hair smoothing products that are not always safe or that don’t necessarily do enough to restore the health of hair,” explains Peter Coppola. “That’s why I put my decades of experience to work to develop a series of products that would not only provide exceptional smoothing results, but that would also turn back the clock on lackluster hair. And it was of the utmost importance to me that I achieve this goal in the safest way possible, which is why my new Keratin Concept products not only contain no formaldehyde, but contain no aldehydes of any kind.”
Coppola’s Keratin Concept hair smoothing products utilize the most advanced science and technology in order to provide smooth, vibrant and healthy locks. The in-salon keratin smoothing treatment is designed to last approximately three months. To keep hair looking its best, Coppola also developed two complete lines of salon-quality products to be used at home. The new products, called the Legacy Collection and the Blondest Collection, were developed with advanced formulations that are designed to keep hair protected, while enhancing the health and smoothness of tresses. Although the Legacy Collection is designed to care for all hair types and colors, the Blondest Collection also features Azulene, a color-perfecting addition designed to brighten and de-brass the look of color-treated blondes, or those with silver or highlighted hair. Products in both lines include shampoos, conditioners, hair masks and styling products.
With the introduction of Coppola’s new formaldehyde and aldehyde-free Keratin Concept hair smoothing treatment, Peter Coppola is primed to evolve the hair smoothing category. Long a pioneer in the hair smoothing industry, Coppola’s innovative and revolutionary products, now capable of combining the benefits of smoothing as well as anti-aging properties, are sure to be a favorite among stylists and consumers alike. Those interested in getting the first glimpse into this exciting new product line can do so at the Premiere Orlando beauty show, at booth 2652 on June 1st – 3rd or by visiting Coppola’s website at http://petercoppola.com.