OpenJar Concepts Inc. Reinvents Corporate Web Site www.openjar.com, Upgrading the Brand, Overview and User Experience Amongst Other Key Attributes
OpenJar Concepts, Inc. (“OJC”) a direct-response and brand development firm with emphasis on performance driven, lead generation campaigns announces the release of their newly designed web site www.openjar.com, giving it greater accessibility to search indexing along with site responsiveness to adapt to smart phone viewing and other on-the-go devices.
The company known to be very brand proud, also maintained some nostalgia by including a link appropriately titled “OJC Throw Back Site” on the home page, bringing viewers back to the original site that started all the buzz. Viewers of the site should take note of “The Jar Network” where a sample of OJC registered trademark advertising brands are shown with brief descriptions. Another interesting facet of the site within the menu of options is “Bees Gone Animated” which is an animated and entertaining view into the hive, highlighting the process of distribution and technolgy working together to create campaign success nation wide.
Adam Warren, President and Co-Founder of OJC states, “The first iteration of our site remained almost untouched for our initial (5) years. We still have people commenting on it as for a firm of any type, it was new and innovative in it’s messaging and presentation and we hoped to maintain much of that feel going into the new site design. We are fortunate that our branding is backed by a mascot of the bee and it’s honey. It lends itself to never ending creativity. We take our own brand very seriously despite the outcome of the branding which tends to be very light hearted and always changing in subtle fashion. Our brand in a big way defines our culture and how we are perceived. We put everything into how it’s viewed and how it always evolves.” Warren further states, “It was also time to get our site more traction in the market by becoming increasingly search index friendly as well as becoming responsive to smart phones and devices. Information, content of all types has to be ready for viewing when people want to view it, it was time to get there.”
The buzzing bees, as they affectionately refer to themselves, are not done yet. There are additional site aspects in development for release in the next 6-12 months such as expanding the view into their Digital Media suite of options for clients. Further, OJC has plans for expanded philanthropy efforts utilizing the cause of creating awareness around the importance of bees to our eco system. They plan to do this in several phases which include blogs and infographics for educational purposes as well as creating a company store selling their popular OJC swag inclusive of hats, t-shirts, water bottles, beach towels, blankets, pen sets, phone charger stations, beer steins and more. Development strategies are moving into place to take a percentage of sales from the OJC store that will be donated to organizations that align with OJC on this awareness cause. Further announcements and launch dates will be made in the near future regarding upcoming plans for this major cause based initiative.
OpenJar Concepts Inc. works to augment marketing efforts, co-develop client strategy and brand development as well as execute plans that are driven by performance and lead generation. The combined experience of more than 30 years in Cost Per Action/Order/Acquisition TV and Radio, Traditional Direct Response, Mobile and Entertainment is leveraged to help clients better understand the proper use and applicable nature of the various awareness and technology platforms available today. To further assist clients, OJC has formed invaluable strategic alliances to further extend the offering and added value available to their clients. OpenJar Concepts, Inc. is a privately held company headquartered in Temecula, CA. For more information about OpenJar Concepts, Inc., please visit www.openjar.com
877-OpenJar (673-6527) or 951-296-9222
27710 Jefferson Ave Suite 302
Temecula, CA 92590