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From Sing Sing to Soft Power: Lord Cultural Resources to Host Event

A conversation exploring how cultural institutions and artists are wielding their “soft power” to spur positive change in New York and beyond.

New York, NY, April 20, 2016 --( What: A conversation exploring how cultural institutions and artists are wielding their “soft power” to spur positive change in New York and beyond.

Who: Gail Lord, Co-author of Cities, Museums and Soft Power
Boon Hui Tan, Vice President, Global Arts and Cultural Programs and Director of Asia Society Museum
Sharese Bullock-Bailey, Director, Tribeca Teaches at Tribeca Film Institute
Kate Collignon, Partner, HR&A Advisors, Inc.
Joy Bailey Bryant, Managing Director, US, Lord Cultural Resources

Note: Gail Lord is available for interviews prior to, at and after the event.

When: Wednesday, April 27, 2016
6:00 p.m. EST
Wine and cheese at 6:00 p.m., Program starts at 6:30 p.m.

Where: Grimshaw Architects Showcase Room, 637 W. 27th St., New York, NY, 10001

Soft power is the capacity to influence behavior through cultural means and agenda setting. ‎With 35 years’ experience on more than 2000 cultural projects, Lord Cultural Resources, based in New York, has been appointed consultants for the Sing Sing Prison Museum project. (See the article in The New York Times.) On April 27th Gail Lord, Co-President, and Joy Bailey Bryant, Managing Director U.S., will lead a panel addressing how cultural institutions (even the Sing Sing Prison Museum) can find and use their soft power.

Lord Cultural Resources has a long history of partnering with New York City-area cultural institutions to deploy their cultural capital and activate their soft power:

· Planning the National September 11th Memorial and Museum.
· Convening a national conference in Harlem on the state of Black collections in the U.S., for the New York Public Library’s Schomburg Center for Research in Black Culture.
· Guiding Four Freedoms Park Conservancy in strategizing how best to support the Franklin D. Roosevelt Four Freedoms Park, which recently celebrated its 500,000th visitor. (The Park, architect Louis Kahn’s last design and only New York City project, promotes the Four Freedoms articulated by President Franklin D. Roosevelt: freedom of speech, freedom of religion, freedom from want, freedom from fear.)

Lord Cultural Resources, the world's largest global professional practice dedicated to creating cultural capital, collaborates with people and organizations to plan and manage cultural places, programs and resources that deliver excellence in the service of society. Visit for more information.

Interested media please contact Priya Sircar at (646) 375-2500, ext. 203, or
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Lord Cultural Resources
Priya Sircar

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