Tokyo, Japan, August 07, 2017 --(PR.com
)-- Digital Intelligence Inc. today announced the issuance of a patent covering an advertisement delivery system to integrate ad total reach of TV and digital/online advertising.
The Japan Patent Office (JPO) recognized DI.’s methodology which employs historical viewing data to make ad reach projections on current TV campaigns for rapid integration with digital/online advertisement delivery to produce/manage integrated reach. Through the issuance of this patent, DI. has the exclusive license to the CMARC® system, first released in November 2016.
“With this patent, DI. now has a unique capability to help advertisers’ optimize ad measurement and manage TV ads and digital/online advertisement under one roof, when before they had operated as separate silos,” said Ryuji Yokoyama, President and CEO.
“Now with the addition of a ‘simulation service’ patent, obtained today from JPO, advertisers will be better able to forecast total target reach before a campaign begins. This new patent reflects the continuing innovation of our CMARC® platform to increase the value of ad spend and better serve our clients,” said Yokoyama.
TV-Commercial Message Actual Reach Completion Ad Delivery System, first patented November 2016, is an ad delivery system in which TV ad viewing data is forecast on an almost real-time basis so that target reach can be quickly distinguished from the quantity of target impressions. This allows advertisers to efficiently shift budgets from TV advertising to digital/online advertising when TV advertising is approaching reach limits. CMARC® measures also allow advertisers to calculate optimum integration of TV and digital/online advertising to maximize spend return.
This service is provided by DI. and its marketing partners. Digital/online advertising through CMARC® is managed by DI. Group affiliate Programmatica Inc., which operates the “Trading Desk” analysis tool at the heart of the system.