Boston, MA, November 15, 2017 --(PR.com
)-- The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org
before the deadline of January 31, 2018.
“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association. “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects.”
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
Other Best of Show winners from IAC Awards for best video include:
Year -- Entry Name -- Winner
2017 -- Back to Work -- Pretty Damn Sweet
2016 -- UpRight by Tross Creative -- Tross Creative
2015 -- Blind Test Drive -- INNOCEAN USA
2014 -- Finn & Friends “The Great Outdoors” -- Interlude, Y&R, Geometry Global
2013 -- Twig the Fairy -- bswing
2012 -- Yaris It's a Car! Web Films -- Saatchi & Saatchi LA
2011 -- Help Me Choose -- Organic, Inc.
2010 -- Morningstar Farms Video Recipes -- Biggs|Gilmore
The 2018 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org
. The deadline for entry is January 31, 2018 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:
Online ads (including banner, pop-up or interstitial)
Rich media ads
Web sites (including microsites and landing pages)
Email message campaign
Online newsletter campaign
Integrated ad campaign
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.
Judging for the IAC Awards will take place in February, 2018. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners
can be found at the IAC Award Website.
About the Web Marketing Association
The Web Marketing Association
is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition
and the Internet Advertising Competition Awards
, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.